Mumbai: In a significant move poised to reshape the distribution of regional cinema, JOJO Movies has announced the launch of its premier Gujarati film titles on Movie Rentals on Prime Video, beginning May 2025. This strategic collaboration brings celebrated Gujarati content to a pan-Indian audience, underscoring the growing demand for culturally rooted storytelling in the digital entertainment ecosystem.
The initiative marks a major milestone for both JOJO Movies and the regional entertainment landscape, as it makes high-quality Gujarati cinema more accessible than ever. With the rollout, audiences across India can now rent top-tier regional films directly through Prime Video’s rental service.
Among the initial offerings are audience favourites such as 3 Ekka and Veer Esha Nu Seemant, alongside several critically acclaimed and commercially successful Gujarati films, bringing the diversity and richness of the region’s storytelling to viewers nationwide.
“We are at a turning point in the evolution of regional cinema, and our collaboration with Prime Video is a game-changer for both Gujarati cinema and regional content as a whole,” said Dhruvin Shah, Founder & CEO of JOJO Movies. “This isn’t just about distribution—it’s about redefining how regional stories are shared, valued, and experienced nationally. The availability of Gujarati films via Movie Rentals on Prime Video underscores the rising demand for culturally rooted storytelling. Our vision has always been to take powerful regional narratives to wider audiences, and this launch is a significant step in making Gujarati cinema a cultural force.”
This expansion reflects a broader trend in the streaming space, where regional content has emerged as a key driver of audience engagement and platform growth. For JOJO Movies, it also opens new monetization opportunities for filmmakers, offering a scalable platform for regional cinema to thrive in the digital age.
