Mumbai: kindlife, young India’s go-to platform for beauty and wellness, has announced a strategic partnership with Tata CLiQ Palette, the beauty vertical of Tata CLiQ. The collaboration marks a pivotal moment in kindlife’s journey to expand its presence and make globally trending beauty more accessible to Indian consumers—particularly Gen Z, who are at the forefront of redefining beauty standards.
Through this partnership, kindlife is bringing its curated portfolio of Korean beauty (K-beauty) brands to Tata CLiQ Palette, offering consumers a discovery-first shopping experience that mirrors their digital-first preferences. At launch, the kindlife store on Tata CLiQ Palette features over 30 popular K-beauty brands, including COSRX, Coxir, Frudia, Neaf Neaf, Rovectin, Iunik, Skinfood, Secret Key, and more. Japanese beauty brands available on kindlife will also be introduced to the platform in the near future.
“We’re thrilled to partner with Tata CLiQ Palette to bring the best of globally trending beauty to Indian consumers, both online and offline,” said Radhika Ghai, Founder & CEO of kindlife.“This partnership allows us to meet our customers where they already are—on trusted platforms—and offer them a curated, immersive beauty experience that reflects how they discover and shop in today’s digital world.”
Tata CLiQ Palette offers authentic beauty products from over 1,000 brands, spanning makeup, skincare, haircare, fragrance, and more. Consumers can explore this extensive range both on the Tata CLiQ Fashion app and at Tata CLiQ Palette’s physical retail stores, where kindlife’s brand assortment will be featured as part of the shopping experience.
Almona Bhatia, Chief Business Development Officer, Tata CLiQ, shared, “We’re excited to collaborate with kindlife, a brand that shares our commitment to offering cutting-edge, high-quality beauty products. kindlife offers a wide range of Korean beauty brands that are renowned for their use of natural ingredients, emphasis on glowing skin, and focus on preventing skin issues before they arise. It’s a global phenomenon that champions a holistic approach to beauty. At Tata CLiQ Palette, our goal is to offer consumers the best in beauty through a thoughtfully curated selection of brands and products that cater to their needs. We’re confident that our consumers will find immense value in kindlife’s offerings as they continue to seek meaningful, self-expressive beauty choices. We look forward to a successful partnership.”
