Mumbai: R K Swamy Limited, the only Integrated Marketing Services provider listed on the main board of BSE and NSE, has announced a series of transformational initiatives undertaken in FY 2025 to future-proof its operations and strengthen its service offerings across verticals.
Despite a year marked by a temporary dip in revenue, the company has laid down nine foundational steps to scale innovation, enhance infrastructure, and deepen market insights. Key initiatives include the launch of the R K SWAMY Centre for Study of Indian Markets, large-scale original research such as mapping cricket viewership and measuring digital video ad effectiveness, as well as capacity building in content production with anamorphic video capabilities for giant screens.
The company has also made significant advances in technology adoption, including the integration of AI tools across all disciplines and the creation of a proprietary conversational AI solution named VARTA. In customer experience and research infrastructure, the firm expanded its Customer Experience Centre by 600 seats and added a 346-seat facility for Computer Aided Telephonic Interviews. Additional milestones include ISO certification for Hansa Research, the launch of a dedicated Brand and Marketing Consulting Group, and the expansion of specialised services for the pharmaceutical sector.
“We have made mindful and deliberate investments in all these areas with an eye on the future. We are pushing ahead on many fronts simultaneously as we see major opportunities in the market,” said Shekar Swamy, Managing Director and Group CEO, R K SWAMY Ltd.
For FY 2025, the company reported a consolidated Total Income of ₹306.15 crores, compared to ₹335.39 crores in FY 2024 — a year-on-year decline of 8.7%. Consolidated Profit Before Tax (PBT) stood at ₹24.77 crores, down 53.8% from ₹53.57 crores in the previous year.
“The decline in revenue is attributable to a few significant projects undertaken in the previous year which were in the nature of non-recurring projects. Notwithstanding this, we have made fresh investments which had an impact on the current year’s profitability. The management took a bold call to build capacity in many areas as outlined here. This is our confidence in what the future holds,” said Rajeev Newar, Group CFO.
