Bengaluru: Flipkart, a homegrown e-commerce giant, has launched a new campaign for Flipkart Minutes, delivering a powerful message: quality fresh vegetables at just ₹9/-, delivered in minutes. The campaign blends humor, nostalgia, and daily reality in a creative film inspired by the iconic Bollywood movie 3 Idiots.
Conceptualised by Leo Burnett, the film puts a quirky twist on the memorable Raju Rastogi household, highlighting a relatable frustration over soaring grocery prices. With lines like “Bhindi 100 rupaye kilo ho gayi!”, the ad captures the rising tension—until a gust of wind brings in the solution: Flipkart Minutes’ fresh veggies at just ₹9. A swift app order later, happiness is restored with a doorstep delivery of farm-fresh produce and an endearing family moment.
Kabeer Biswas, Vice President, Flipkart Minutes, said, “With Flipkart Minutes, we are making daily essentials convenient. This campaign brings to life the most essential needs of our customers — Value, Quality and Convenience at affordable prices. Fresh vegetables at ₹9/- delivered in minutes is a reflection of our promise to reimagine everyday convenience. Backed by a robust tech-enabled supply chain and collaboration with Farmer Producer Organisations, we’re able to create a seamless farm-to-consumer experience. Through a familiar story and relatable moments, we aim to connect with our customers in a way that’s both meaningful and reassuring.”
The campaign will run across key TV channels and digital platforms, starting May 28, in English, Hindi, Kannada, Bengali, and Gujarati to ensure maximum reach across urban and metro audiences.
With this campaign, Flipkart Minutes delivers more than just groceries—it offers reassurance, speed, and unbeatable value. By bringing cinematic storytelling into everyday moments, the campaign reinforces Flipkart Minutes’ role as a trusted, quick solution for daily essentials.
