Mumbai: Crunchyroll, the global streaming leader in anime entertainment, has launched the next phase of its India brand campaign, doubling down on its commitment to the country’s rapidly growing anime fanbase. The campaign features original ad films and digital shorts starring Bollywood actors and self-proclaimed anime enthusiasts Rashmika Mandanna and Tiger Shroff.
Building on the success of last year’s debut, the new campaign continues Crunchyroll’s mission to make anime more accessible and culturally resonant in India. With a strong emphasis on localized content, the films cleverly showcase the availability of anime dubbed in Hindi, Tamil, and Telugu, along with same-day releases as Japan and an ad-free experience— all offered at a highly competitive price point of just ₹79 per month.
“This campaign is a celebration of how anime has found a home in India,” said Akshat Sahu, Senior Director of Marketing – APAC, Crunchyroll. “It’s not just about content availability—it’s about creating emotional connections through language, culture, and storytelling. Rashmika and Tiger’s anime avatars return with new adventures, mirroring the evolving tastes and experiences of Indian anime fans.”
The two hero films—produced in collaboration with Tilt Brand Solutions and animated by Japanese studios Drive Inc. and ARECT Inc.—blend Japanese anime aesthetics with Indian cinematic tropes. One sees Rashmika flying through Tokyo on a magical cat before landing in a classic Bollywood-style river ghat sequence, while Tiger battles samurai warriors in a scene that unexpectedly transforms into a Tamil-dubbed showdown. Both stories playfully highlight the surprise and delight of discovering anime in Indian languages.
In addition to the hero films, the campaign includes four short-form digital ads that underscore Crunchyroll’s key value propositions: a growing library of over 800 titles, Indian language dubs, same-day simulcasts with Japan, and an ad-free viewing experience. The multimedia campaign will be promoted nationwide through digital channels, out-of-home media, social platforms, and cinema ads.
With anime fandom on the rise across India—particularly among Gen Z and young millennial audiences—Crunchyroll is strategically positioning itself as the go-to destination for both newcomers and long-time enthusiasts.
India is one of Crunchyroll’s fastest-growing markets in Asia. The decision to offer regional language dubs and affordable pricing reflects a broader localization strategy aimed at deepening market penetration and subscriber growth in tier-2 and tier-3 cities.
“India is a priority market for us in APAC,” added Sahu. “This campaign signals our long-term investment in building a culturally immersive, locally relevant anime experience.”
With strategic media placement and celebrity-driven storytelling, Crunchyroll is not just promoting a platform—it’s shaping a fan-driven cultural movement across India.
