Gurgaon: Team Pumpkin, a digital-first marketing agency, has bagged the digital mandate for MamyPoko Pants Bangladesh, expanding its footprint in the baby care segment. The agency will spearhead the brand’s digital presence across social media platforms, influencer outreach, and performance marketing initiatives.
A flagship product of Unicharm Corporation, MamyPoko Pants is renowned across Asia for its innovative and trusted baby care solutions. With this new partnership, Team Pumpkin will aim to deepen the brand’s emotional connect with young parents in Bangladesh by leveraging insight-led storytelling and market-specific digital strategies.
Swati Nathani, Co-founder and Chief Business Officer at Team Pumpkin, shared her thoughts on the win, “Having worked on MamyPoko Pants in India since October 2017, we’ve come to understand both the brand and the kind of digital challenges this category brings. With the Bangladesh mandate, we’re bringing a solutions-first approach, that’s rooted in making parenting feel a little easier and more supported through the content we create.”
The account will be serviced from Team Pumpkin’s Gurgaon office, which will lead the digital strategy and execution for the Bangladesh market.
