Mumbai: STRCH has partnered with global entertainment powerhouse Warner Bros. to launch a first-of-its-kind character-driven performance wear collection for adults. This collaboration signals a strategic three-year alliance aimed at blending high-performance athletic design with the iconic appeal of beloved Warner Bros. superheroes.
The launch collection features officially licensed apparel inspired by Superman and Wonder Woman, designed to combine functionality with fandom. Crafted using premium Nylon and Spandex, the apparel reflects strength, resilience, and determination—qualities synonymous with these legendary characters.
The debut lineup includes two Superman-themed T-shirts along with Wonder Woman-inspired tank tops and T-shirts, each engineered to deliver superior comfort and performance while empowering wearers with the spirit of these superheroes.
Prithvi Bhagat, Founder, STRCH Activewear Pvt. Ltd., shared his excitement about the partnership,
“We have always believed that what you wear can amplify how you feel. This partnership allows us to unite high-performance design with the attributes of some of the world’s most admired characters. We are proud to be the first Indian brand in the pure activewear space to take this step and collaborate with Warner Bros, starting a unique partnership.”
The collaboration marks a significant shift in how activewear is perceived and consumed in India, infusing emotional and aspirational value into performance apparel. With this innovative alliance, STRCH aims to redefine the category by offering customers not just fitness wear—but empowering gear that reflects their inner strength and superhero mindset.
