New York: Havas Media Network has announced the renewal of its global media agency of record partnership with Wolverine Worldwide, solidifying a relationship that has delivered strong performance and brand momentum over recent years. The renewed partnership underscores both companies’ shared vision to scale impact-driven media strategies across Wolverine’s internationally recognized portfolio of footwear and apparel brands.
Wolverine Worldwide—home to labels such as Merrell, Saucony, Sweaty Betty, and Wolverine—will continue to leverage Havas Media’s data-driven solutions, performance marketing capabilities, and hyper-local media planning to power its brand growth in North America and key international markets.
“We’re honored to provide media experiences for Wolverine Worldwide that create new business opportunities and drive impact with every buyer through our performance-based partnership model,” said Greg James, North America CEO of Havas Media Network. “Wolverine Worldwide is driven by a vision to Make. Every Day. Better. for consumers, partners, and communities, and we’re thrilled to continue this work together.”
The renewed agreement follows a period of historic media performance for Wolverine, marked by stronger cross-channel results, increased brand equity, and strategic consolidation. Havas Media played a pivotal role in landmark campaigns such as Saucony’s ‘Run as One,’ Merrell’s ‘Urban Hike Guide,’ and the Wolverine x Jordan Davis collaboration.
According to Brett Parent, Chief Strategy Officer at Wolverine Worldwide, “Our brands are gaining momentum globally, and we’re proud of the disciplined execution and innovation that’s fueling this growth. Havas Media has been a valuable partner in helping us amplify our brand storytelling and connect with consumers in meaningful ways. This renewed partnership reflects our shared commitment to building our brands and sustained growth for our business.”
Looking ahead, the partnership will support high-impact initiatives such as Saucony’s flagship store launches in Tokyo and London, and Merrell’s ongoing product innovation in the trail and lifestyle segments.
David Fasola, Managing Partner of Client Experience at Havas Media Network, emphasized the foundation of trust underpinning the relationship: “Building the future of consumer engagement requires partnerships based on trust. With trust as our foundation, we’re creating collaborative structures through open communication and genuine business understanding. We’re committed to growing Wolverine Worldwide’s brands through purposeful innovation and audience-first media experiences that connect with consumers and drive results.”
