Mumbai: boAt, an audio and wearables brand, has announced the elevation of Sammyak Jain to the role of Business Head – International Business, as the company sharpens its focus on accelerating growth across global markets.
In his expanded role, Sammyak will lead boAt’s international business strategy, driving market entry and expansion, forging value-led partnerships, and building scalable and sustainable operating models across priority geographies. The move reflects boAt’s ambition to take its India-born brand to audiences worldwide.
Sammyak has been a key member of boAt’s leadership team since 2022 and currently also heads Enterprise & ODM Sales. In addition, he leads Strategy & Operations, where he has played a pivotal role in shaping the company’s growth roadmap. His elevation underlines boAt’s confidence in his ability to translate its domestic success into a strong global footprint.
Prior to joining boAt, Sammyak spent close to six years at Bain & Company, progressing from Associate Consultant to Senior Manager, advising leading Indian and global organisations on growth strategy and operational transformation. His earlier experience also includes stints with Rocket Internet, along with internships at Kearney and Deloitte. Sammyak holds a B.Tech from IIT Delhi and an MBA from IIM Calcutta.
Commenting on the company’s international expansion, Gaurav Nayya, CEO, boAt said, “Global expansion is central to boAt’s long-term growth strategy. boAt’s journey beyond India is accelerating, with several international markets now becoming meaningful growth drivers. This elevation is part of our effort to strengthen leadership and sharpen our global execution.”
Sharing his perspective on the elevation, Sammyak Jain said, “This is an exciting moment for boAt as we take our India-born brand to the world. I’m grateful for the trust placed in me and look forward to building high-impact international businesses that stay true to boAt’s bold, consumer-first DNA.”
