Bangalore: Project Worldwide, the leading independent global network of specialized agencies, has announced the launch of “Math of Marketing,” a proprietary Intellectual Property (IP) aimed at redefining how marketing effectiveness and measurement are approached in India.
Debuting with India’s largest-ever study on marketing ROI, Math of Marketing is positioned as a long-term strategic pillar for Project Worldwide. The IP will function as a continuous intelligence engine, bringing together a brain trust of leading CMOs and industry experts across B2B and B2C sectors to establish new benchmarks for marketing success in 2026 and beyond.
Commenting on the launch, Chris Meyer, Global CEO of Project Worldwide, said, “India is at a pivotal juncture where evidence-based marketing is the key to unlocking the next phase of economic growth. By launching this IP, we are establishing a rigorous foundation for understanding the drivers of brand value and commercial success in one of the world’s most dynamic markets.”
The Math of Marketing framework is designed to address the long-standing tension between short-term performance metrics and long-term brand equity. The initiative will deliver ongoing insights across key focus areas, including proprietary KPIs that link brand health to business revenue, frameworks to balance immediate ROI with sustainable brand building, and methods to quantify the impact of customer retention and loyalty as core growth drivers.
In addition, the IP will track future-ready frameworks such as AI adoption in 2026, advanced attribution models, evolving marketing technology stacks, and the role of experimentation culture in improving marketing agility and investment efficiency.
The first major output under this initiative will be the flagship report titled “Math of Marketing: How Modern CMOs Measure What Matters.”
Rasheed Sait, CGO of Project Worldwide India/South Asia, added, “As India’s marketing ecosystem becomes increasingly complex, the industry needs more than just data—it needs a standardized language for success. With the launch of the ‘Math of Marketing’ IP, we are providing brands with the India-centric blueprints necessary to optimize media mix, creative effectiveness, and long-term investment.”
In the coming weeks, Project Worldwide will activate Math of Marketing through a series of industry consultations, expert roundtables, and collaborative workshops aimed at addressing real-world marketing challenges in the Indian consumer landscape.
