OPG Mobility has recently undergone a major rebranding initiative and it is a phase of continuous expansion, launching innovative new products. Its latest milestone includes a strategic partnership with MTek Power, further solidifying itscposition in the EV market.
At an Expo, it unveiled three new products, which include two two-wheelers and one three-wheeler, showcasing its commitment to innovation and sustainable mobility.
Medianews4u.com caught up with Vikas Negi, AVP, Head Marketing OPG Mobility
Q. Earlier this year OPG Mobility rebranded from Okaya EV. What factors promoted the move?
The rebranding from Okaya EV to OPG Mobility wasn’t a cosmetic update, it was a conscious and forward-looking transformation rooted in clarity and purpose. As the mobility landscape in India rapidly evolves, we recognized the need for an identity that reflects not just what we make but the future we are helping to build.
OPG Mobility marks our transition from being a product-centric EV brand to a full-spectrum mobility-tech platform that powers Opportunity, accelerates Progress, and champions a Greener India. This isn’t just a new name, it’s a signal of our ambition to move beyond vehicles and into integrated, intelligent, and inclusive mobility solutions.
Our new identity reflects our mission to deliver clean, connected, and accessible mobility that’s not just electric but intelligent, inclusive, and truly Indian.
Q. What are the various facets of the rebranding initiative?
The rebranding rests on 3 Strategic Pillars designed to prepare us for the next decade of growth:
1. Identity Evolution: We’ve introduced a bold, premium, tech-forward visual identity, black for trust and sophistication and green for sustainability and innovation. The identity is modern, confident, yet rooted in the emotional equity of our legacy.
2. Brand Architecture Realignment: We’ve streamlined our businesses under three clear verticals:
- Ferrato: Premium high-performance electric two-wheelers
- OTTOPG: Commercial & passenger electric three-wheelers
- MTEKPOWER: Energy solutions including batteries, solar systems, inverters, and charging infrastructure
2. Purpose-Driven Positioning: As a Made-for-India, Made-in-India brand aligned with Atmanirbhar Bharat, our focus is on solving India’s real-world mobility challenges through homegrown innovation, affordability and tech integration.
Q. How does the rebranding initiative align with the company’s long-term goals?
This rebrand lays the foundation for our vision to become India’s most trusted and inclusive clean mobility platform.
- Integrated Ecosystem: We’re not just making vehicles, we’re building a mobility ecosystem encompassing 2-wheelers, 3-wheelers, batteries, solar tech, inverters, charging stations, and mobility software tailored for India
- Market Expansion: With a presence in 200+ cities, we’re deepening reach across Tier 3 & Tier 4 India, where EV adoption is rising fast
- Tech-Ready Future: We’re gearing up for connected mobility, AI, IoT, and smart diagnostics to deliver intelligent user experiences and next-gen service systems ensuring we stay ahead of the curve
Q. From a marketing perspective what are the priorities and goals in 2025?
2025 is all about scaling trust and inspiring emotional connection with Indian consumers:
- Building unmissable recall through high-impact, multi-format storytelling across physical, regional and digital touchpoints
- Customising campaigns to regional dialects, cultures, and consumer truths to drive real-world conversion
- Every touchpoint is designed to build trust, advocacy, and national pride in choosing OPG Mobility, a brand with an objective to Inspires Every Journey
Q. In the coming months what marketing activities and campaigns will be done?
We’ve designed a two-pronged approach for 2025:
1. Product-Led Campaigns
- OTTOPG Launch: A high-decibel campaign featuring regional influencers, test-ride marathons, and dealer-led roadshows in Tier 2 & 3 cities
- Integrated PR, digital performance, and on-ground activations to generate demand and conversation
2. Purpose-Led Campaigns
Launching a Clean Mobility CSR initiative with school activations, plantation drives, and women-led e-mobility skill training camps, reinforcing our commitment to inclusive progress.
Q. Are affordability and eco-friendliness going to be key themes of the marketing message? Kindly elaborate.
Absolutely, these are not just themes, they are embedded in our DNA.
- Affordability: Our products are built for real India durable, efficient, and priced accessibly without compromising performance
- Eco-Friendliness: From fire-safe LFP batteries to clean manufacturing and zero-emission rides, sustainability is engineered into every touchpoint
In every medium digital, ATL, BTL, retail, we echo our central proposition ‘Smart is not exclusive, Green is not expensive’.
Q. How important are BTL activities going to be in 2025 through expos, roadshows and seminars to explain the benefits of EV and maybe correct misconceptions?
BTL is not just support, it’s the frontline of trust-building for OPG Mobility.
In a category where touch, trial, and trust drive conversions, our BTL strategy is mission-critical especially for Bharat, the real India we are proudly built for:
- Roadshows in small towns and rural belts for firsthand exposure
- Nukkad Nataks and hyperlocal activations to build cultural connection
- Live demos in regional languages focusing on safety and value
- Experience zones in high-footfall areas for test rides and tech showcases
- School and college activations to plant the seed of EV affinity among India’s youth
We’re not just educating, we’re inspiring every journey with unique experiences that are rooted in trust and tailored for India.
Q. What trends are expected in the EV market in 2025? Which markets are expected to see growth?
2025 is a defining year for India’s EV revolution. Trends to watch:
Two and three-wheelers leading adoption: TCO benefits, increasing financing options and rising fuel prices are driving demand.
Boom in Tier 2 & Tier 3: These regions will emerge as high-growth hubs due to rising awareness and practical use cases
Charging Infra Acceleration: Government policies like Delhi’s 5 km charging station mandate are unlocking practical feasibility.
At OPG Mobility, we’re gearing up by expanding our product portfolio, scaling our dealer network, and doubling down on charging infra investments.
Q. Could you talk about the media mix and ad spends for OPG Mobility in 2025?
We follow a ‘Digital First. India Always.’ media strategy.
- 60%+ spend on digital: Influencers, reels, performance marketing, vernacular content, and AI-led targeting form the backbone
- Hyperlocal Media: Regional markets get custom creative and community integrations, media designed to match local truths
- TV, Print, OOH, Radio: Used surgically for launch spikes, festive seasons, and impact visibility in high-opportunity geographies.
Every media rupee is tied to ROI from awareness to conversion.
Q. What role will word of mouth and community building play in OPG Mobility’s growth?
A transformative one. In EVs, trust doesn’t travel through algorithms, it travels through people.
We’re enabling:
- Rider referral programmes
- Community rides and meetups
- Micro-influencer networks rooted in authenticity
- Customer journey storytelling amplified via UGC and brand channels
We’re building more than a brand, we’re building a movement, where every customer becomes an advocate. The future of marketing is not just B2C, it’s C2C.
Q. Are Tesla and Elon Musk an inspiration for players in the EV space?
They’ve definitely inspired the global narrative but we view their success through an India-first lens.
Tesla taught the world that EVs can be aspirational. Elon Musk showed how tech, storytelling and risk-taking can redefine categories.
At OPG Mobility, we’re inspired by that mindset but our approach is grounded in India’s unique needs: affordability, infrastructure gaps, utility based commuting and rugged terrains.
In essence, we admire the vision, but our path is rooted in Indian roads, Indian needs, and Indian aspirations. That’s how we stay true to our core:
Inspiring Every Journey, the Indian Way.
