Mumbai: adda52, a real-money poker platform, has unveiled a refreshed brand identity along with a new tagline, “Game On,” marking a significant milestone in its journey to reimagine the poker experience in India. The new positioning is a tribute to the evolving community of poker players—bold, strategic, and always ready to rise to a challenge.
Reflecting the mindset of players who thrive on competition, skill, and calculated risk, ‘Game On’ captures the essence of poker as a game of intellect, purpose, and personality. The tagline is rooted in extensive consumer research across India’s online and offline poker communities and is symbolic of today’s aspirational, success-driven players who view poker as both a mental sport and a lifestyle pursuit.
The brand’s revamped identity continues to spotlight adda52’s signature red—symbolizing passion, excitement, and intensity—while aligning with its commitment to nurturing a vibrant and inclusive poker ecosystem. With a hybrid digital and physical gameplay model, adda52 aims to deliver an immersive, rewarding experience that resonates with both pros and emerging players.
Joydeep Mukherjee, Chief Marketing Officer at Deltatech Gaming, shared, “Game On, not only reflects who we are and what we stand for, but also the mindset and attitude of our players, ones who are strategic, self-assured and ambitious. With this positioning, we aim to inspire both seasoned and aspiring poker players, including entrepreneurs, working professionals, businessmen and the top minds of the country, to experience the game of poker with adda52. Our goal is to create a brand experience that embodies this ambition at every touchpoint and reinforces poker as a pursuit of skill, purpose, and identity. We’re building not just recall, but relevance.”
The rebranding was developed in collaboration with And And Brand Partners, a creative agency that brought strategic and cultural insights to the transformation.
Rajesh Minocha, Co-Founder at && Brand Partners, added, “‘Game On’ reflects the evolving spirit of poker, one that values skill over luck, strategy over uncertainty, and challenges over complacency. This tagline represents a new era where poker is acknowledged as a game of intellect and discipline, making it more accessible and aspirational for the next generation of players.”
With its renewed identity and clear vision, adda52 continues to solidify its leadership in India’s poker landscape, inviting players across the country to sharpen their skills, embrace the thrill of strategy, and truly live the motto: Game On.
