Mumbai: Bata India’s fastest-growing casual footwear brand, Floatz, has unveiled its latest campaign featuring actor and content creator Prajakta Koli, spotlighting the brand’s waterproof, anti-skid, lightweight clogs—engineered for style, comfort, and monsoon-readiness.
In the quirky campaign video, Prajakta Koli steps into the shoes of a charming news reporter with a clear message: “Floatz is your go-to, come rain or shine!” Whether it’s impromptu errands or last-minute airport check-ins, the latest collection promises to be the perfect all-weather companion.
With advanced features like FloFoam cushioning, Dual Density soles, and superior arch support, Floatz ensures every step is light, secure, and fashionable. The range starts at just ₹1,199 and is available in soothing pastel shades designed to fit every lifestyle moment—not just monsoon ones.
Commenting on the campaign, Deepika Deepti, Head of Marketing, Bata India, said, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you’re navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”
Prajakta Koli added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart—from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of the launch campaign for Floatz, from the house of Bata—a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”
Currently available across 1,900+ Bata stores and online at bata.com, Floatz is a go-to solution for urban Indians navigating the season’s unpredictable weather. With a bold blend of functionality and fashion, Floatz ensures you’re ready for every puddle and plan—without compromise.
