New Delhi: Lowe Lintas has announced a key leadership transition with the appointment of Anurag Prasad, currently the agency’s Chief Strategy Officer, as the new Head of its Gurgaon office. Anurag takes over from Naveen Gaur, who departs after an impactful 15-year stint to explore new entrepreneurial ventures.
Anurag, a Lintas veteran of over two decades, brings unmatched strategic depth and operational acumen to his new dual role. Over his 25-year career, including 21 years at Lowe Lintas, Anurag has built a reputation as one of the industry’s finest brand strategists—combining meticulous attention to detail with a vision for the bigger picture. He describes himself as a “roll-up-your-sleeves-and-dive-straight-in planner,” a mindset that has made him indispensable across some of the agency’s marquee accounts including Maruti Suzuki, Google, and Havells.
Known for driving marketing effectiveness, Anurag has consistently ensured that brand thinking translates into business growth. His award-winning strategic work has been recognised on industry platforms such as the Effie Awards, and he is also a strong advocate for State of States, the agency’s proprietary cultural insights study, which he has championed to sharpen brand strategies across diverse Indian markets.
Speaking on the appointment, Subramanyeswar S (Subbu), Group CEO – India & CSO – APAC, MullenLowe Global, said, “We are absolutely thrilled to appoint Anurag Prasad as the head of our Lowe Lintas – North operations. It is a role that is as critical as it is deserving. Anurag’s strategic brilliance has already been a guiding light for our agency, and now, with this expanded mandate, we’re placing one of our most trusted and forward-thinking leaders at the helm of an operation that is vital to our ambitions. His dual lens – both operationally rigorous and strategically inspired – will ensure that we not only meet the demands of today but also shape the opportunities of tomorrow for our clients, brands, and us. This is a moment of real momentum, and I can think of no one better than Anurag to lead it.”
Subbu also took a moment to appreciate outgoing Gurgaon Head, Naveen Gaur, saying, “As we mark this transition, I want to express our deepest gratitude to Naveen Gaur, who has led Lowe Lintas – North with integrity, dedication, and heart for the past 15 years. He has left a meaningful and lasting imprint on all of us who had the pleasure of working alongside him. We wish him only the very best in whatever comes next.”
Sharing his thoughts on the new mandate, Anurag Prasad said, “I walked into Lowe Lintas 21 years ago and immediately had the privilege to be nurtured by its numerous greats and inspired every day by its infinite talent. And therefore, this is an enormous privilege. Lintas has often ushered the future, for its brands and even the industry. And Lowe Lintas of today is transforming into what agencies of tomorrow should be. To participate and contribute to this evolution is possibly going to be my most exciting time at Lowe Lintas.”
This move underscores Lowe Lintas’ philosophy of empowering homegrown leadership and its commitment to building a future-ready, strategically driven agency model.
