New Delhi: Vikram Solar has appointed Hansveen Kaur as its Head of Marketing, strengthening its leadership team as the renewable energy company looks to enhance its brand and marketing capabilities.
Kaur joins Vikram Solar after serving as Vice President – Brand Marketing at eGenome.ai and B’spoke Wellness, where she led brand strategy for the AI-driven preventive healthcare platform and its personalised nutrition business. She announced her new role through a LinkedIn post.
With nearly two decades of experience in marketing, Kaur has built expertise across consumer durables, health-tech, digital platforms and wellness brands. Prior to her tenure at eGenome.ai and B’spoke Wellness, she spent two years as Head of Brand Management and Digital Marketing at Voltas Beko, leading brand campaigns and driving the company’s digital marketing transformation. Her work also earned her recognition among India’s Most Influential Digital Leaders this year.
Over the course of her career, Kaur has held leadership positions at LG Electronics, Videocon, Ingersoll Rand and Momspresso, gaining experience in brand building, digital marketing and consumer engagement across multiple industries.
