New Delhi: In a bold step set to revolutionize the entertainment and gaming landscape, Good Game Group Inc. has announced Indian cricket star Rishabh Pant as the global brand ambassador for Good Game — the world’s first ‘as-live’ global gaming reality show, debuting from India. This groundbreaking format merges the excitement of reality television with the adrenaline of competitive gaming to identify and crown the world’s first Gaming Celebrity Superstar.
“I am pleased to associate with Good Game, who are known for their exciting and pioneering work. I am looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout starting with India,” said Rishabh Pant, Ace Indian Cricketer and Youth Icon.
The show will roll out in India via a leading OTT/Broadcast partner and will also be available on Good Game’s YouTube channel, amplified through global and Indian watch parties across social platforms. Good Game is backed by an ambitious investment plan of up to INR 100 crore annually, and will be launched in India in collaboration with Spunnge Media Private Limited.
Rai Cockfield, Founder of Good Game, stated, “We are honoured and thrilled to have Rishabh on-board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world’s biggest and most high-pressure platforms. His distinguished personality, flair for the dramatic, and natural talent resonates with people across India and beyond. We look forward to Rishabh’s help in guiding and determining who is ready to take on the mantle of the next Gaming Superstar in India.”
Good Game is designed as a global talent competition for gamers, social media creators, and entertainers, where contestants will compete in challenges involving gaming, content creation, business acumen, and brand-building skills. The India edition winner will receive $100,000 in cash and prizes, along with a coveted spot in Good Game APAC, competing against Asia-Pacific’s top gaming talent.
The ‘as-live’ production format — where the show is shot, edited, and released in real-time — ensures maximum relevance by reflecting current pop culture, trends, and gaming updates, while delivering a polished, high-quality viewer experience.
“The global gaming industry has surpassed 3.3 billion players, and generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon and bring gaming closer to the masses. With India having the world’s largest young population and over 550 million active gamers, the country was a natural first choice for us to begin the global rollout. Good Game activates brands through a combination of content, community and custom merchandise through their shop and subscription programs. Natural product integration is crucial to telling the brand story alongside the stories of the Gamers. Brands have responded tremendously and are excited to support Gamers through this one-of-a-kind opportunity at the intersection of content, community, and commerce.” added Rai Cockfield.
Through Good Game, participating brands can engage Gen Z audiences at the powerful intersection of content, community, and commerce—via custom merchandise, natural product integrations, and storytelling-driven partnerships. The show’s long-term vision is to catapult gaming creators into broader entertainment success, establishing them as global content icons.
India, currently the largest gaming market by users, is projected to reach $4 billion in market value by the end of 2025. Good Game aims to become the definitive launchpad for the next generation of global gaming and entertainment talent—right from India.
