Mumbai: Zuno General Insurance has renewed its social media and digital mandate with BC Web Wise for the second consecutive year, reaffirming a successful and trust-driven partnership that began in 2023. This continuation underlines the brand’s commitment to a digital-first approach and its ongoing transformation into a relatable, modern-day insurance provider for young India.
The collaboration began at a crucial turning point when Edelweiss General Insurance rebranded to Zuno. BC Web Wise played a vital role in launching Zuno’s new digital identity, crafting its very first digital video commercial and executing a cohesive rebranding campaign across platforms.
“Zuno was born from our conviction that insurance should be easy, friendly and transparent. We are reimagining insurance and BC Web Wise has been a key partner in bringing this conviction to life,” said Ketan Mankikar, Head & Vice President – Marketing, Zuno General Insurance. “They’ve been co-creators of the Zuno identity. From day zero of our rebrand to every campaign that followed, they’ve brought energy, agility, and a strong digital-first mindset. We’re excited to continue this journey together.”
In 2023, the agency spearheaded the highly successful Zuno Driving Quotient—India’s first app-based driving behaviour challenge—which rewarded safe drivers and furthered the brand’s foray into usage-based insurance. From social storytelling and strategic creator partnerships to internal campaigns and award-nominated content, the partnership has been rooted in purpose-driven innovation.
“Zuno is the kind of brand every digital agency dreams of working with. Bold, experimental, and deeply connected to today’s audience,” said Chaaya Baradhwaaj, Founder & MD, BC Web Wise. “From strategy to storytelling, we’re proud to have helped shape something truly unique. This renewal strengthens our shared vision for what insurance communication can be.”
With this renewed mandate, BC Web Wise will continue to lead Zuno’s digital presence—focusing on content strategy, campaign innovation, app-led experiences, and real-time engagement. The goal remains clear: to keep insurance easy, breezy, and relevant for India’s next generation.
