Mumbai: Only Much Louder (OML), the culture-forward creative and entertainment company, has announced the elevation of Devarshi Shah to the role of Chief Growth Officer, effective immediately. In his new role, Shah will report directly to CEO Tusharr Kumar and lead the scaling of OML’s agency and integrated brand services across branded content, influencer marketing, and AI-led creative innovations.
Shah’s appointment comes at a pivotal moment as OML sharpens its position as a creative-first partner to brands. From building culture-first campaigns to launching bold new creative ventures, Shah will drive the company’s growth strategy with a focus on insight-led storytelling and disruptive innovation.
“We’re not in the business of chasing trends. We’re in the business of starting them,” said Tusharr Kumar, CEO, OML. “Devarshi brings sharp instinct, creative ambition, and operational clarity to the table. Whether it’s building culture-first branded content, scaling influencer marketing with Hypothesis, or expanding our creative solutions, he’s someone who connects what audiences love with what brands need.”
OML, which started from music stages and creator communities, has evolved into a powerhouse known for shaping pop culture in India and beyond. The company’s offerings span creator IPs, branded content, and full-scale brand strategy for marketers seeking more than just content—they seek cultural impact.
A key focus area under Shah’s leadership will be Hypothesis by OML, the company’s global influencer marketing division. With over 150 campaigns executed across 22 countries, Hypothesis continues to position itself as a frictionless, insight-rich solution for brands navigating the creator economy. The service will remain central to Shah’s growth mandate.
“OML has always believed in showing up differently—louder when needed, but always with intent,” said Devarshi Shah, Chief Growth Officer, OML. “I’m elated to take on this role at a time when brands are seeking more than just reach—they want relevance. From scaling Hypothesis and deepening our strategy work to launching new creative offerings, I’m focused on driving growth that’s bold, thoughtful, and culturally connected.”
Shah’s elevation reflects OML’s broader ambition to build a future-facing creative services ecosystem—one that transcends traditional formats and finds resonance in memes, minds, and cultural moments.
With this leadership move, OML reaffirms its commitment to pushing boundaries in brand storytelling and creating meaningful connections between brands, creators, and audiences.
