Fast-rising fashion accessories brand Miraggio has announced the appointment of Inderpreet Singh Gaba as its new Vice President, Brand & Marketing. The move marks a strategic step in the brand’s evolution, as it strengthens its leadership team to drive visibility, innovation, and consumer engagement in India’s competitive fashion landscape.
With over 14 years of rich and diverse experience in the fashion, retail, and lifestyle sectors, Gaba brings a legacy of building consumer-centric and culture-first brand strategies. Prior to joining Miraggio, he played a pivotal role as Head of Marketing at Birkenstock India, where he was instrumental in establishing the brand’s premium positioning and accelerating its market acceptance, particularly in a space dominated by sneaker culture.
Gaba’s career includes leadership roles at industry giants like Luxottica (Ray-Ban, Vogue Eyewear), Aditya Birla Retail, and Future Group. Known for his deep understanding of evolving consumer behavior and digital ecosystems, he has consistently led high-impact campaigns and spearheaded brand transformations that blend emotional resonance with market relevance.
In his new role at Miraggio, Gaba will oversee the brand’s overall marketing strategy, with a focus on strategic storytelling, purpose-led communication, and multi-platform brand visibility. “Miraggio is more than a brand—it’s a mindset,” said Inderpreet Singh Gaba. “It’s a powerful form of self-expression rooted in confidence, individuality, and purpose. I’m excited to join the team and shape a bold, culture-first narrative that positions Miraggio as a leading force in the fashion accessories space. The brand already enjoys strong equity among new-age consumers, and I look forward to scaling that with innovation, culture, and creativity at the core.”
Mohit Jain, Founder & CEO of Miraggio, welcomed the appointment, saying: “We’re thrilled to have Inderpreet on board at such a pivotal point in our growth journey. His ability to craft meaningful consumer narratives, paired with his robust experience across iconic lifestyle brands, makes him the perfect addition to our leadership team. We’re confident he will play a critical role in shaping Miraggio’s next chapter of strategic growth.”
As Miraggio sets its sights on becoming the go-to destination for bold, expressive, and fashion-forward accessories, the brand aims to deepen its connection with Gen Z and millennial consumers. The appointment comes as part of the company’s broader vision to fuse creativity, consumer insight, and purpose-driven branding as key pillars for its next phase of expansion.
