MUMBAI: Digirovers, a global performance and affiliate marketing powerhouse, has been selected to handle the marketing initiatives for Mudrex, a crypto exchange backed by Y-Combinator.
Under this collaboration, Digirovers will manage performance marketing campaigns across Google and Meta platforms (including Facebook and Instagram) with a focus on high-quality user acquisition, increasing conversions and enhancing Long-Term Customer Value (LTV) across Mudrex’s global markets.
This collaboration looks to support Mudrex’s broader mission of making crypto products more accessible and mainstream for retail investors around the world.
Pranjal Aggarwal, India Markets Head, Mudrex said, “We were looking for a partner who not only understood the nuances of Web3 and fintech, but also brought the agility, experience, and global scale to drive results across performance channels. Digirovers demonstrated exactly that. Their structured approach to growth, platform fluency, and data-driven experimentation stood out, and we’re excited to scale together.”
Kushal Garg, Rishi Batra, business directors, Digirovers Solutions commented, “Crypto is one of the most exciting frontiers for performance marketing today. Partnering with Mudrex, a leading brand in the space, gives us the perfect opportunity to apply our expertise at scale. We’re excited to work together on building sustainable, data-led growth across global markets.”
