New Delhi: In a landmark move in India’s AI and telecom space, Bharti Airtel has announced a strategic partnership with Perplexity, the AI-powered search and answer engine, to provide a 12-month free subscription of Perplexity Pro (worth ₹17,000) to all of Airtel’s 360 million customers across mobile, Wi-Fi, and DTH services.
Perplexity Pro is designed to elevate the search experience by delivering accurate, real-time, and conversational answers rather than just listing web pages. The tool enables advanced capabilities like deep research, image generation, file uploads, access to premium AI models such as GPT-4.1 and Claude, and a unique innovation space called Perplexity Labs.
Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel, commented on the initiative, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”
All Airtel users can avail this offer by logging onto the Airtel Thanks app. This marks Perplexity’s first telecom partnership in India, unlocking powerful AI access to diverse segments—from students and homemakers to professionals.
Aravind Srinivas, Co-founder & CEO, Perplexity, added, “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”
This initiative is expected to transform digital productivity for millions. Whether it’s a student in Rajkot researching assignments, a homemaker in Kanyakumari planning meals, or a professional building a travel itinerary—Perplexity Pro enables fast, informed decisions and effortless creativity.
