Mumbai: Full-service creative and technology agency Schbang has been awarded the performance marketing mandate for Pyng, a rising expert discovery platform catering to Bangalore’s dynamic professional community. The partnership covers a full-stack performance strategy—spanning creative development, media execution, and search marketing—marking a significant step in Pyng’s growth journey.
The first wave of the campaign is now live, powered entirely by Google’s Veo 3. The AI-driven campaign creatively addresses everyday chaos—be it missed workouts, last-minute travel needs, or tax season anxiety—while positioning Pyng as the go-to app to connect with verified professionals across 50+ categories, including fitness, finance, events, travel, and more.
“The task was clear: create performance creatives that were fast to build, frictionless to run, and still culturally sharp,” said Aditya Sobti, Creative Director at Schbang. “We used Veo 3 to move with speed and precision, building ads that convert while staying true to the category’s reality.”
Schbang’s performance team is managing the entire full-funnel media deployment—testing ad variants, optimising media spends, and scaling reach to drive app installs and user retention.
“Speed and specificity were key,” added Mrugank Desai, Head of Media Sciences at Schbang. “This wasn’t just about scale; it was about delivering utility with clarity. The creative system powered by Veo 3 helped us do both.”
The campaign has already shown promising early results with strong engagement and positive performance metrics.
Vaishnavi Bhagwat, Marketing Manager at Swiggy, shared her experience leading the project, “As Pyng continues to use AI to solve real-life chaos, we’ve also been exploring how it can help tell our story. While we were still figuring out Veo 3, Schbang moved fast and got the campaign out the door. No shoot, no delays, just sharp, AI-led creatives that landed strong. The final assets didn’t just match the vision—they were visually striking, quick to produce, and already earning love online. Now we’re scaling them across performance to build serious brand momentum for Pyng.”
With over 1,000 vetted professionals on its platform, Pyng’s core value proposition is simple and powerful: verified experts, one tap away. Every booking is seamless, every interaction is reliable, and the entire experience is optimised for convenience.
Watch the campaigns:
Travel:
Fitness:
Finance:
Events:
Hobby Trainers:
Fitness to Finance:
