Mumbai: Zee TV is set to launch Chhoriyan Chali Gaon, a refreshing, heartwarming, and socially resonant non-fiction reality series that promises to strike an emotional chord with viewers across India. The show premieres on 3rd August at 9:00 PM, followed by daily episodes at 9:30 PM, further solidifying Zee TV’s daily primetime offering under its new brand ethos Aapka Apna Zee TV.
Adapted from Zee Marathi’s successful format Jau Bai Gavat, the Hindi version is produced by Zee Studios and introduces a unique cultural experiment—11 urban celebrity contestants stepping out of their fast-paced lives to embrace village living for 60 days. With no gadgets, minimal comforts, and traditional chores like milking cows and cooking on chulhas, Chhoriyan Chali Gaon blends emotional storytelling, rural authenticity, and spirited entertainment.
Hosted by Rannvijay Singha, the show features a powerful celebrity cast including Anita Hassanandani, Krishna Shroff, Aishwarya Khare, Sumukhi Suresh, Anjuum Faakih, Rameet Sandhu, Reha Sukheja, Erika Packard, Surabhi Mehra, Samriddhi Mehra, and Dolly Javed. The series follows their transformation as they adapt, bond with villagers, and grow through real-life challenges—offering a compelling narrative that unites “India” and “Bharat”.
Raghavendra Hunsur, Chief Content Officer, ZEE, shared, “Our original Zee Marathi format Jau Bai Gavat found success for its honest, culturally rooted storytelling that struck an emotional chord with audiences. With Chhoriyan Chali Gaon, we’ve taken that same core; the fun, the emotions, the authenticity and reimagined it for Zee TV’s wider, national audience. This show reflects our belief in going back to the roots and creating stories that are both entertaining and meaningful. It’s a fresh yet familiar narrative that celebrates the village life of India and the spirited women who call it home.”
Mangesh Kulkarni, Chief Channel Officer, Zee TV, added, “At Zee TV, we’ve always believed in formats that don’t just entertain, but spark reflection and emotional connection. With Chhoriyan Chali Gaon, we’re bringing a concept that blends the raw charm of rural India with the resilience of today’s urban woman. We’re excited to see how viewers connect with this unique journey of simplicity, struggle, and self-discovery.”
With its immersive storyline, cultural relevance, and daily primetime slot, Chhoriyan Chali Gaon is poised to become a must-watch show that resonates with families across the country, while providing advertisers with a high-impact platform steeped in authenticity, star appeal, and emotional engagement.
