Mumbai: The Internet and Mobile Association of India (IAMAI) has appointed Kiran Mani, CEO – Digital, JioStar, as the new Chairman of its Digital Entertainment Committee. The appointment comes at a pivotal time as India’s digital content ecosystem undergoes rapid evolution, driven by technological innovation and shifting consumer expectations.
Kiran Mani, a Governing Council member of IAMAI and former Co-Chair of the Direct-to-Consumer (D2C) Committee, brings over two decades of experience at the intersection of technology, media, and consumer engagement. In his current role, he heads JioHotstar, one of India’s largest digital entertainment platforms, playing a central role in redefining the storytelling and viewing experience for millions.
Speaking on his appointment, Kiran Mani said, “India isn’t just a fast-growing content market—it’s becoming the epicentre of global digital storytelling. As consumers demand deeper authenticity, cultural relevance, and interactive formats, we have a unique opportunity to build an ecosystem that’s not only scalable but also inclusive and innovation led. With 5G, AI, and machine learning transforming how content is created and consumed, this is the moment for the Indian media industry must now move from following trends to setting them. I’m excited to contribute to this transformation and collaborate with industry leaders to build an entertainment economy that’s equitable, future-ready, and globally benchmarked.”
Joining him as Co-Chair of the committee is Deepit Purkayastha, Co-founder & CEO of Inshorts, further strengthening the leadership with a blend of product, platform, and editorial expertise.
The Digital Entertainment Committee serves as a key industry body that facilitates policy dialogue, promotes collaboration, and advocates on behalf of OTT platforms, digital-first media companies, and content creators. Under Kiran Mani’s leadership, the committee is expected to deepen stakeholder engagement and lead progressive initiatives focused on content regulation, tech adoption, creator monetisation, and audience development.
