Mumbai: Medimix, a Ayurvedic skincare brand, has launched a new television campaign featuring Marathi cinema icon Amruta Khanvilkar and celebrated Gujarati actress Kinjal Rajpriya. The film reinforces Medimix’s legacy of natural, effective skincare through the lens of hyperlocal storytelling, merging cultural authenticity with Ayurveda’s time-tested benefits.
Backed by a rich heritage of over 50 years, Medimix continues to be synonymous with Ayurvedic formulations that meet the evolving needs of Indian consumers. The brand’s unique blend of 18 herbs is the secret behind every product—trusted for addressing skin concerns like pimples, dryness, and dullness, with fast-acting, natural care.
The latest campaign underlines Medimix’s ‘Skin-Fit’ agenda, encouraging users to embrace clear and glowing skin. Through a warm and engaging narrative, the TVC showcases Amruta as a glowing, confident woman who has embraced Ayurveda, while Kinjal plays a relatable urban consumer facing daily skin stressors like pollution and sensitivity. Together, they embody how Medimix transforms daily nakhras into lasting nikhaar.
Amruta Khanvilkar, sharing her excitement, said, “Medimix has always felt like home – a name I grew up with and trusted. To now be part of the Medimix family is truly special. This isn’t just another endorsement for me, it’s deeply personal. I believe in gentle, effective and natural skin care, which is exactly what Medimix stands for.”
Kinjal Rajpriya added, “Medimix is a legacy brand that’s still so relevant today. While skincare trends may come and go, Medimix proves that some things are simply timeless. I’m proud to represent the brand for Gujarat and bring the benefits of Ayurveda to a wider audience.”
As Medimix strengthens its focus on regional markets, the brand is building deep cultural connections by collaborating with regional icons. With 45% volume share in Maharashtra’s natural skincare segment and strong MAT growth in Gujarat (IMRB Panel), these geographies are key to the brand’s continued expansion.
Anupam Katheriya, CEO, Cholayil Private Limited, stated, “This new TVC is a reflection of our vision – to reinforce our regional connect in core geographies. Amruta and Kinjal are the perfect ambassadors for our hyperlocal approach, as we deepen our connection with consumers in Maharashtra and Gujarat. With a 45% volume share in Maharashtra’s natural segment and strong MAT growth in Gujarat (IMRB Panel), these markets are vital to our continued momentum.”
The campaign also aligns with Medimix’s broader strategy to stay rooted in tradition while remaining relevant for today’s consumers. The brand’s growing product portfolio spans soaps, handwashes, bodywashes, and facewashes — all based on Ayurvedic principles and tailored to meet modern skincare needs.Through this campaign, Medimix continues its journey as a brand that honors natural wellness, cultural authenticity, and a commitment to healthy, glowing skin for all.
