Mumbai: As India celebrates its 79th Independence Day, brands across industries are finding creative ways to honour the spirit of freedom — from heartfelt tributes and patriotic storytelling to campaigns that inspire action and unity. This year’s Independence Day brand campaigns go beyond symbolism, tapping into themes of pride, resilience, innovation, and togetherness. Whether it’s through art, music, movement, or homegrown craftsmanship, these initiatives reflect the many ways in which patriotism can be expressed in everyday life. Here’s a look at some standout campaigns making this Independence Day truly memorable.
Asian Paints
This Independence Day, Asian Paints is celebrating patriotism at home with ‘The Colours of India’ — a curated tricolour-inspired palette of vibrant saffrons, crisp whites, and lush greens that go beyond symbolism to reflect the nation’s beauty and identity. Brought to life through a striking print campaign in
leading newspapers, the initiative turns a simple page flip into a moment of pride, showcasing each authentic shade from Asian Paints’ vast library of over 5,000 colours, complete with shade codes. Backed by the trusted ‘Asian Paints Ki Warranty’, these shades allow every Indian to express their vision with
confidence. For over 80 years, Asian Paints has been more than just colour on walls — it has been part of homes, milestones, and memories, protecting them with quality, innovation, and care across generations.
Godrej Enterprises Group
Godrej Enterprises Group has launched a digital film, What Independence Unlocks Today, as a tribute to the evolving spirit of modern India. The film reimagines independence not as a single historic milestone, but as an ongoing journey, one that continues to unlock opportunities, empower individuals, and shape the nation’s future. It reflects how the idea of independence changes with the needs of the people. In today’s India, it is as much about the opportunities it offers as it is about the responsibilities it demands.
Prudent Insurance Brokers
This Independence Day, Prudent Insurance Brokers is calling upon every Indian to view the nation’s freedom as a living, evolving policy – one that must be renewed each year, not only on paper, but also through our choices, courage, and collective actions. The company’s new campaign, ‘Renewing Independence: The 79-Year Policy’, draws a powerful parallel between the principles of insurance and the journey of India since 1947.
The Baker’s Dozen
The Baker’s Dozen (TBD), India’s leading artisanal bakery brand, has launched its ‘Different Tongues, One Taste’ campaign this 79th Independence Day. The campaign film showcases heartwarming moments across the country—families and friends connecting through TBD’s baked goods, from a wife gifting her husband his favourite cake to a daughter sharing cookies with her mother. Across cities, languages, and traditions, TBD’s message is clear: food has the power to bring us together.
SBI General Insurance
This Independence Day, SBI General Insurance is celebrating the nation’s journey with #TributeToIndia, a unique sonic tribute created with music composer Sneha Khanwalkar. The campaign reimagines the national anthem using iconic sounds that reflect India’s progress from 1947 to today—from steam engine whistles and bird calls to typewriter clicks, keypad tones, video game chimes, and the buzz of smartphone and UPI alerts. Paired with visuals blending archival moments and modern growth, the film captures India’s vibrant spirit, resilience, and transformation through the decades.
Hilti India
On India’s 79th Independence Day, Hilti India, a global leader in innovative construction solutions, has launched its film #BharatKoAageBadhateHain as a tribute to the unsung heroes building the nation. Celebrating values of speed, unity, and dreams, the film showcases engineers, planners, technicians, and
site workers whose dedication drives India’s progress. With visuals of fast trains, towering statues, vibrant skylines, metro lines, and tunnels, Hilti highlights how these symbols of growth are brought to life by the people behind them, while reaffirming its role in making construction safer, more productive, and sustainable.
JSW Paints
This Independence Day, JSW Paints, part of the US\$ 23 billion JSW Group and known for its eco-friendly paints, launched a heartfelt digital film that reimagines how we experience the national flag. Created by TBWA India, the film portrays a touching moment between a father and son on their terrace. As
the flag is hoisted on TV, the son paints a textured tricolour using JSW Paints Aquaglo, with each colour honouring those who won freedom, safeguard unity, and nurture the land. Guiding his visually impaired father’s hand across the artwork, he helps him feel the flag through touch and emotion, ending with the poignant message: “Khoobsurti, jo dil ki aankhon se bhi dekhi ja sake.”
Canara Robeco Asset Management Company Limited
Canara Robeco Asset Management Company Limited, India’s second oldest asset manager, is marking Independence Day with a vibrant rap song campaign that links the spirit of freedom to financial independence through mutual fund investing. Part of its investor education initiative, the campaign uses music to simplify complex investment concepts and engage today’s digital-savvy audience. Released across platforms like YouTube, Instagram, Facebook, and LinkedIn, the rap encourages individuals to take control of their financial future, promoting long-term wealth creation as the key to true independence.
MediBuddy
MediBuddy has launched its “Let the Movement Begin” campaign under the #FitIndiaFestival to inspire citizens to embrace daily activity as a symbol of personal freedom, strength, and national pride. Drawing parallels with India’s journey of resilience, the campaign promotes movement as both a commitment to personal health and a contribution to the nation’s strength. In an age where inactivity impacts well-being, it encourages small yet impactful actions—like stretching, walking, or standing up regularly—reminding everyone that every step builds a healthier self and a stronger India.
Pepperfry
Pepperfry is marking Independence Day with a Behind-the-Scenes film showcasing the making of a sofa at its manufacturing facility, celebrating the pride of ‘Made in India’ craftsmanship. Highlighting world-class quality rooted in Indian artistry, the initiative honors skilled artisans and local manufacturing that sustain livelihoods and preserve the country’s rich craft traditions. From selecting raw materials to the final stitch, the film offers an intimate look at the dedication and skill behind each Pepperfry product, serving as a tribute to India’s talent, resilience, and spirit of self-reliance.
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Niva Bupa Health Insurance
As India prepares to celebrate its 79th Independence Day, Niva Bupa Health Insurance has launched its “No Freedom Sale” campaign to drive awareness about the critical need for health insurance. The campaign draws attention to the fact that, unlike festive discounts offered across various categories during Independence Day sales, medical expenses never come at a reduced price. It urges people to recognize that true financial freedom lies in being prepared for unforeseen medical emergencies through comprehensive health insurance. With healthcare costs on the rise, the initiative emphasizes that while seasonal sales offer temporary excitement, lasting peace of mind and independence come from being protected against the full burden of unexpected hospital bills.
TechnoSport
TechnoSport launches its ‘Independence Day campaign’ #FreedomToMove, celebrating the spirit of India and its relentless pursuit of progress and freedom. The campaign film takes viewers on a journey starting from a nostalgic yet inspiring tale that began in 2007, in a small room with five dreamers united by a single belief: every Indian deserves high-quality, performance-driven clothing as a daily right, not a luxury.
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Zomato
On India’s 79th Independence Day, Zomato launched a 360-degree brand campaign celebrating the nation’s spirit of hard work, resilience, and daily hustle. The campaign’s centerpiece is a short tribute film shared on Instagram and LinkedIn, which opens with Winston Churchill’s 1932 remark doubting India’s future without British rule. The film responds with: “And we said… nothing. We just put in the work. Year after year,” followed by a montage of India’s achievements—from Chandrayaan-3’s moon landing to being the “Pharmacy of the World” and building the highest railway bridge. Reinforcing the message, “79th year of the hustle, and we’re just getting started,” the film extends Zomato’s ongoing Fuel Your Hustle campaign, presenting the brand as an enabler of everyday ambition.
99acres
This Independence Day, 99acres has taken a fresh approach by using AI not as a tech showpiece, but as a way to make the dream of home ownership feel personal and emotional. In its short film “Jahan Har Ghar Ek Aazadi Ka Naya Pata Hai”, generative AI brings to life moments every homebuyer relates to —
unlocking your first door, hearing laughter echo in empty rooms, or watching sunlight pour into an unexpected balcony. Rather than focusing on AI’s capabilities, the film highlights what a home truly means: the freedom to live life your way in a space that’s yours. Blending PropTech with human emotion, 99acres positions itself as more than just a property listing platform — it’s where verified homes meet genuine buyers, and new addresses mark new beginnings.
