Mumbai: Mythik, a tech-first global entertainment company with a vision to create the “Disney from the East”, has announced the appointment of Sidharth Kedia as Chief Operating Officer (COO). In his new role, Kedia will lead operations and strategic finance at the company.
A veteran in the media, entertainment, and gaming industries, Kedia brings extensive leadership experience, having previously served as Head of Jio Games, Chief Strategy Officer at Viacom18, and CEO of Nodwin, South Asia’s leading esports company.
His track record includes:
- Head of JioGames and Senior Vice President at Jio Platforms, where he spearheaded the division’s growth.
- CEO of Nodwin, where he scaled revenues by 10x, boosted valuation by 28x, expanded operations across 8 countries, and raised $50 million.
- Chief Strategy Officer at Viacom18, driving regional television expansion and strengthening OTT offerings.
- A leadership role at Reliance Chairman Mukesh Ambani’s office, overseeing the Project Management Office for Jio’s telecom launch and integrating Network 18 into RIL.
- Co-Founder & Partner at Ambit Pragma Ventures, where he raised $150 million, built a media & entertainment investment practice, and guided portfolio companies.
Kedia began his career at General Electric, where he became a certified Six Sigma Black Belt in operational excellence. He is also a Chartered Accountant and holds an MBA from the Stern School of Business, New York University.
Jason Kothari, Founder & CEO, Mythik, said on the appointment, “Sid’s experience in media, entertainment and gaming is a rare combination of variety and depth across all key aspects of creating an innovative business in the space. Sid is also a disruptive strategic thinker which makes him a particularly suitable leader for helping build Mythik, where we are pushing the boundaries of established business models and technology to bring Eastern mythology to global audiences for the first-time.”
Sharing his excitement, Sidharth Kedia, COO, Mythik, added, “Jason’s ambitious vision for Mythik aligns with how I’ve always imagined our own mythological universe’s potential from both a creative and business standpoint. Since childhood, I’ve been captivated by these stories my grandparents told me and as a huge Marvel fan, I’ve often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik.”
