Bengaluru: ZEE Entertainment Enterprises Limited (ZEEL) has announced the launch of its newest Kannada channel, ZEE Power, set to go on air from 23rd August 2025. Building on over three decades of delivering engaging General Entertainment Channels (GECs) across languages, ZEEL is taking the Kannada entertainment experience to an unprecedented level.
Riding on the success of Zee Kannada, which has become a household name and a celebration of the Kannadiga spirit, ZEE Power promises to be “a vibrant, energetic, and inclusive space where fiction meets reality, where drama meets inspiration, and where culture meets innovation.” The channel’s programming will feature a dynamic mix of high-voltage serials, socially engaging reality shows, women-led narratives, blockbuster movies, festival specials, and regional sports events.
Raghavendra Hunsur, Chief Content Officer, ZEEL, said, “ZEE Power is a bold step forward for Kannada television. We are forging shows that capture the heart and challenge the mind, weaving the comfort of classic stories with the thrill of modern tales. Our fiction will be crisp and powerful, our reality shows will be thought-provoking yet entertaining, and our movies will reflect the pulse of the audience. With ZEE Power, we are creating a destination that will inspire, entertain, and connect with people like never before.”
Siju Prabhakaran, Chief Cluster Officer – South & West, ZEEL, added, “The launch of ZEE Power is a milestone for us in Karnataka. We have listened closely to our viewers and understood their desire for more variety, stronger concepts, and content that mirrors their aspirations. This channel is designed to be fresh, fast-paced, and full of surprises, appealing to audiences across age groups. With its unique mix of fiction, non-fiction, and movies, ZEE Power will not only entertain but also set new benchmarks for Kannada television.”
Bhaskar Iyer, Business Head, ZEE Power, said, “Our vision for ZEE Power is to create a channel that excites, inspires, and engages audiences from the very first day. The shows will be high on drama, high on energy, and high on relevance, ensuring that every moment feels worth watching. We are bringing in gripping serials, innovative reality formats, and stories that showcase strong, fearless characters. This is not just entertainment, it’s a celebration of the spirit and ambition of modern Karnataka.”
ZEE Power’s launch lineup includes four fiction series — Rajakumari, Shubhasya Sheeghram, Jodi Hakki, and Gauri, a reality show — Halli Power, and a devotional show — Bhavishya Darshana. The shows aim to revive family viewing traditions and offer content appealing to all generations.
- Rajakumari, airing daily at 7:00 PM, follows a brave, entrepreneurial young woman adapting to city life and establishing her own sweet shop.
- Gauri, telecast at 7:30 PM, explores a woman’s dedication to her family amidst complex personal challenges.
- Jodi Hakki, airing at 8:00 PM, highlights ideological clashes and social commentary through the story of Akshara and Rudra.
- Shubhasya Sheeghram, at 8:30 PM, is a family drama exploring societal norms, romance, and the values of middle-class life.
- Halli Power, from 9:00 PM to 10:00 PM, hosted by Akul Balaji, showcases city girls adapting to village life.
- Bhavishya Darshana, airing 7:30 AM to 9:00 AM, offers astrology and devotional insights to start the day on a thoughtful note.
With ZEE Power, ZEEL is set to energize Kannada television with a bold new identity that reflects ambition, creativity, and a commitment to fresh storytelling. As the countdown to 23rd August begins, the channel is poised to become a premier destination for modern Kannada entertainment.
