Mumbai: Swarovski has announced the appointment of acclaimed actor Rashmika Mandanna as its new Brand Ambassador for India, reinforcing its commitment to one of its fastest-growing markets.
India continues to be a pivotal growth driver for the Austrian luxury brand, with its strong affinity for jewelry, self-expression, and evolving fashion sensibilities. With her pan-India popularity, youthful charm, and influence across cinema and digital platforms, Rashmika represents the modern Indian consumer Swarovski seeks to connect with.
Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika brings a radiant personality and dynamic style that aligns seamlessly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.
Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said, “Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Sharing her excitement, Rashmika Mandanna said, “For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”
