Mumbai: Havells India Limited, a name in electrical and consumer durables, has unveiled its new South India campaign featuring acclaimed actor-director duo Nayanthara and Vignesh Shivan. Titled ‘No Hero Like Havells’, the campaign playfully uses a role-reversal concept to highlight how Havells products seamlessly fit into modern lifestyles, blending efficiency with everyday comfort. Conceptualized by the MullenLowe Lintas Group, the campaign showcases the chemistry of the real-life couple while spotlighting Havells’ Hexo Mixer Grinder and Epic BLDC+ Fans.
In a humorous twist, Nayanthara takes charge as a director while Vignesh steps into the shoes of a demanding superstar. From apple juice to a perfectly crisp dosa with ten chutneys, Nayanthara effortlessly delivers every request with the help of the Hexo Mixer Grinder, which ultimately wins Vignesh’s admiration. The second film highlights how the Epic BLDC+ Fan, with advanced inverter technology and voice-activated controls, keeps them cool and composed during long shoot days.
Speaking on the campaign, Rohit Kapoor, EVP, Havells India, said, “Our partnership with Nayanthara and Vignesh is a strategic step to significantly strengthen Havells’ market presence in the South. The ‘No Hero Like Havells campaign is designed to go beyond traditional product advertising by leveraging their dynamic, relatable chemistry. By using a ‘role reversal’ theme, we’re not just selling products; we’re positioning Havells as an essential, dependable hero in modern homes. This approach is crafted to forge a deeper emotional connection with our consumers and reinforce our brand’s trusted identity where it matters most: at the heart of every family. Campaign will be extensively supported on digital medium, BTL, television, in-shop promotion, and cinema.”
Deepak Bansal, President, Havells India, added, “South India continues to be a key market for us…Nayanthara and Vignesh embody authenticity and relatability, making them the perfect choice to showcase how our products bring reliability, efficiency, and comfort into every Southern home.”
Vasudha Misra, President at Lowe Lintas, North, said, “That’s why I really like what we’ve done in these films – capturing the chemistry and respect that they share, while flipping the roles in the workplace. All this while making sure that the brand also has a starring role and doesn’t get overshadowed.”
The ‘No Hero Like Havells’ campaign will be amplified across digital, BTL, television, cinema, and in-store promotions.
