Mumbai: Croma, the Tata Group-owned omni-channel electronics retailer, has announced the appointment of Amit Agarwal as its new Chief Marketing Officer (CMO). In his new role, he will lead the company’s marketing function and drive growth across Private Label and ZipCare businesses.
Amit shared the news on LinkedIn, stating, “After an incredible year working with D2C startups, I’m thrilled to be returning to the corporate world. Excited to join Croma as Chief Marketing Officer & Business Head – Private Label and ZipCare. The Tata Group’s values and purpose deeply resonate with me, and this role lets me bring together my experience in brand, digital, and business building to empower consumers in their electronics journey. Looking forward to this next chapter!”
Welcoming him to the company, Croma’s official handle posted, “We are thrilled to welcome Amit Agarwal as our new Chief Marketing Officer. With over 20 years of leadership experience at Google, Unilever, and GSK Consumer Healthcare, Amit brings deep expertise in traditional brand building and advanced digital marketing across FMCG, media, and technology sectors. In his new role, Amit will lead our Marketing function and accelerate growth across our Private Label and ZipCare businesses. Welcome to the team, Amit!”
Prior to this, Amit worked as Fractional CBO & Marketing Consultant for multiple digital-first and D2C brands for a year. With more than two decades of leadership experience at Google, Unilever, and GSK Consumer Healthcare, he has built expertise in brand management, digital transformation, and marketing across FMCG, media, and technology industries.
