Mumbai-Japanese beauty giant Shiseido has unveiled a new chapter in its India journey with the launch of its new and improved Ultimune Power Infusing Serum, accompanied by a compelling campaign film featuring brand ambassador Tamannaah Bhatia. The campaign marks a bold evolution in Shiseido’s storytelling, celebrating regeneration, empowerment, and embracing every chapter of oneself.
The film, now live on social platforms, positions regeneration as a symbol of timeless strength and confidence, aligning with Shiseido’s commitment to holistic, science-backed beauty solutions. Actress Tamannaah Bhatia embodies this message through her radiant presence, symbolizing vitality and resilience.
“At Baccarose, we are proud to partner with Shiseido to bring the transformative Ultimune Power Infusing Serum to India. This launch not only introduces cutting-edge skin regeneration technology to Indian consumers but also underscores our shared vision of empowerment through beauty. With Tamannaah Bhatia as the face of Shiseido in India, this campaign celebrates confidence and the beauty of embracing every chapter of oneself,” said Kadambari Lakhani, Director, Baccarose Perfumes & Beauty Products Pvt. Ltd.
The new ULTIMUNE Power Infusing Serum is the result of more than 30 years of advanced research into the skin’s natural defenses. The serum features the exclusive patented Power Fermented Camellia+, which penetrates up to 30 million surface cells to reinforce the skin’s moisture barrier, reduce visible signs of aging, and slow down the skin aging cycle.
Clinically tested to improve 11 signs of aging—including fine lines, wrinkles, redness, uneven tone, and enlarged pores—the serum represents a leap forward in regenerative skincare. With deep hydration and skin-fortifying benefits, Ultimune positions itself as an essential in anti-aging care for the Indian consumer.
This campaign not only reinforces Shiseido’s growing footprint in India but also its global mission to blend scientific innovation with beauty artistry—redefining beauty standards through empowerment, confidence, and authenticity.
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