Mumbai: After a successful pan-India tour, Himesh Reshammiya is back, this time not only as the celebrated singer-composer but also in his unforgettable Ravi Kumar avatar—front and centre in KFC’s latest campaign for its Epic Savers menu.
Sunglasses in hand, hair flowing in slow motion, and swagger in full force, Ravi Kumar makes a dramatic entry at a KFC restaurant. His message is loud and clear: nothing in this world can truly be epic without his seal of approval. As he declares, “Duniya mein kuch bhi epic nahi hota jab tak Ravi Kumar na kahe. Aur Tom ka mission, IIT mein admission, aur Ravi Kumar ka permission… teeno almost impossible hai.”
The scene seamlessly transitions into a musical spectacle, as Himesh launches into his brand-new track. Blending his signature high notes, infectious hooks, and playful lyrics, the song celebrates the unbeatable KFC Epic Savers deal:
“Milega ek bucket mein, 9 piece 299 mein. Dil ki chahal pahal mein, Taste ke swag mahal mein…”
What begins as a quirky restaurant moment evolves into a full-blown concert-like performance, showcasing Himesh’s trademark energy and entertainment quotient. With his Ravi Kumar persona, he once again proves why he continues to be a cultural phenomenon.
The campaign highlights KFC’s Epic Savers offer, featuring 7 Boneless Chicken Strips and 2 Hot & Crispy Chicken pieces at just ₹299/-. The deal is available for dine-in across KFC’s 1300+ restaurants in India. Guests can also pre-order via the KFC app while dining in to skip queues.
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