Mumbai: Wondrlab, a platform-first martech network, has announced the launch of Opportune Europe, marking a key milestone in its global expansion strategy. After acquiring Polish agency WebTalk in 2024, this move strengthens Wondrlab’s presence in Central and Eastern Europe (CEE) by bringing its proven Indian innovation to international markets.
Opportune, Wondrlab’s advanced influencer marketing platform acquired in 2022, has achieved strong success in India—one of the world’s largest creator economies. With Opportune Europe, the company aims to replicate this success, delivering data-driven influencer marketing solutions for brands across CEE.
Commenting on the launch, Vandana Verma, Co-Founder & Managing Partner, Wondrlab Network, said, “With Opportune Europe, we’re not just expanding geographically, we’re exporting a proven, data-led influencer marketing model that has transformed how brands in India engage with creators. The CEE region is primed for this shift, and our goal is to blend cutting-edge technology with deep market insights to deliver measurable impact for brands. This launch is a testament to the scalability of Indian innovation, and we’re confident that Łukasz’s leadership will accelerate our vision of building a truly global martech ecosystem.”
Michał Dunin, CEO of Wondrlab Europe and Founder of WebTalk, added, “Wondrlab’s European journey, which began with WebTalk’s acquisition, is entering its next exciting stage. We see great potential in influencer marketing, which is maturing and becoming a measurable pillar of business strategy. This process is much more advanced in Asia, which is why we are now creating a technological bridge between continents. We are bringing Opportune to Europe, a proven platform that has revolutionized the approach to creator collaborations in India. The addition of Łukasz, an expert in this field, guarantees that this transfer of knowledge and technology will be a success. This is the first step in our strategy of importing innovation and talent to CEE, and further acquisitions that will strengthen our offer are only a matter of time.”
To lead this new chapter, Wondrlab has appointed Łukasz Borek as CEO of Opportune Europe and Chief Influencer & AdTech Officer for Wondrlab in Poland. Borek brings over 17 years of experience across media and technology, having previously scaled a creative media firm within Publicis Groupe. His expertise in data-driven communications and local market dynamics will be critical in driving Opportune Europe’s success.
Opportune Europe will operate on a “managed service” model, combining the platform’s automation and analytics capabilities with comprehensive agency support. Its offerings span influencer identification, campaign management, ROI measurement, and advanced analytics, enabling brands to execute creator-driven campaigns with precision and measurable business impact.
