Punjab: In response to the devastating floods that have swept across Punjab, Punjab Kings has partnered with Ketto.org, Asia’s leading crowdfunding platform, and Global Sikh Charity to launch an emergency fundraiser. The campaign aims to provide immediate relief to thousands of families affected by the crisis, delivering food, medical supplies, shelter, and long-term rehabilitation support.
The initiative, hosted on Ketto, calls on individuals and communities across India and the globe to join hands in support of Punjab during this critical time. The campaign highlights the urgent need for humanitarian assistance, with flood-affected families currently lacking access to basic necessities.
The goal of the campaign is to mobilize resources quickly to address both immediate survival needs and longer-term rebuilding efforts. Essential items such as food, medical assistance, temporary housing, and basic amenities will be provided to those impacted by the disaster.
Varun Sheth, CEO and Co-Founder of Ketto, shared his thoughts on the initiative, “At Ketto, we think that collective compassion can be powerful. More than just raising money, this initiative with Punjab Kings and Global Sikh Charity aims to rebuild lives, restore dignity, and demonstrate that healing becomes truly powerful when communities stand together in solidarity.”
The campaign goes beyond traditional relief efforts, positioning itself as a show of community resilience and solidarity. Punjab Kings, known for its strong fan base and regional influence, brings awareness and reach to the cause, while Global Sikh Charity brings grassroots experience in humanitarian service.
Together, the three partners aim to turn public compassion into real action.
This campaign is a show of solidarity, and an opportunity to transform compassion into an opportunity to change lives. It is more than just a fundraising effort. With the help of Ketto, Global Sikh Charity, and Punjab Kings, every donation will turn into a lifeline for affected families. This is your chance to support Punjab and assist in rebuilding what the floods have destroyed.
