New Delhi: Dabur India’s beauty and personal care retail arm, NewU, has announced a strategic partnership with Unicommerce, India’s leading e-commerce enablement SaaS platform, to enhance and streamline its omnichannel operations. The move aims to elevate the customer shopping experience across both digital and physical touchpoints, reinforcing NewU’s position in India’s fast-growing beauty and wellness market.
NewU, operated by H&B Stores Ltd., a 100% subsidiary of Dabur India Limited, offers a wide range of cosmetics, skincare, haircare, grooming, and fragrance products from leading domestic and global brands. With a footprint spanning 120+ stores in over 35 cities, NewU continues to expand its reach in both offline and online retail.
As part of the collaboration, NewU has deployed Unicommerce’s Uniware suite, enabling seamless integration and automation of order processing across its brand website, e-commerce marketplaces, quick commerce platforms, and offline stores.
Speaking about the partnership, Manish Asthana, Chief Operating Officer of NewU, said, “At NewU, we are committed to offering consumers a wide choice of beauty and personal care products with convenience at the core. Customers today expect and appreciate seamless experiences across online and offline channels. Our partnership with Unicommerce is a step towards strengthening our technological backbone as an omnichannel retailer.”
The integration is expected to provide real-time inventory visibility across all sales channels, helping NewU maintain accurate stock levels, avoid overstocking or stockouts, and optimize inventory management. It also supports fulfillment flexibility, enabling customers to order from their preferred channel and choose between home delivery or store pickup.
Kapil Makhija, MD & CEO of Unicommerce, commented, “We are excited to support NewU in its omnichannel journey. As retail evolves, brands need agile technology to scale efficiently while maintaining a great customer experience. Our Uniware platform is designed to simplify inventory and order management across touchpoints, and partnering with NewU reinforces our mission of empowering retailers to serve customers better and grow sustainably.”
This collaboration marks a significant step in NewU’s digital transformation, as it looks to scale its operations while offering unified and consistent customer experiences across India.
