New Delhi: AFC Furniture Solutions has unveiled its refreshed brand identity through a new digital campaign, “New Identity, Stays Rooted While Ready for What’s Next.” The transformation reflects AFC’s evolution, future-ready vision, and reinforced commitment to innovation, sustainability, and people-first workspaces.
While the name remains unchanged, the new identity brings sharper clarity and focus, emphasizing flexibility, human-centric design, and environmental responsibility — values that increasingly define the future of modern workplaces.
“The rebranding is a conscious declaration of who we are today and where we are going,” said Maanoj Tomar, Founder and Director, AFC System Private Limited. “We are not changing directions; we are refining our purpose. Thoughtful creativity can shift perspectives, changing not just how people see their space, but how they feel within it.”
The rebrand introduces a modernised visual language, including a redesigned logo and brand system that convey clarity, confidence, and boldness. It strengthens AFC’s positioning around delivering smart, sustainable, and future-ready workspaces while ensuring a more unified, human tone across digital, physical, and client touchpoints. At its core, the transformation also reinforces AFC’s commitment to ESG principles and international expansion, while retaining its deep Indian roots.
Despite this evolution, AFC’s fundamentals remain unchanged — quality, trust, and care continue to define the company. Backed by a 2.5 lakh sq. ft. ultramodern manufacturing facility, a monthly output of more than 18,000 workstations and chairs, and marquee clients including Air India, PepsiCo, Nestle, PWC, Maruti, and TCS, AFC remains a trusted partner in creating workspaces that are both efficient and inspiring.
The rebranding comes at a pivotal time as workplace design shifts from rigid structures to dynamic, collaborative, and ergonomic environments. The digital campaign underscores this transformation, highlighting the growing demand for flexible, sustainable, and meaningful workspaces that adapt to evolving business needs.
Since its inception in 2008, AFC has grown into one of India’s largest office furniture manufacturers with a strong pan-India presence and expanding global ambitions. The acquisition of Wipro’s furniture division in 2022 further strengthened its scale and leadership.
