New Delhi: Canon India, a digital imaging company, has announced the launch of #IndiaInMotion, an eight-month nationwide creator movement aimed at empowering the next generation of filmmakers, visual storytellers, and hybrid creators across India.
The initiative has been introduced alongside Canon’s expanding video ecosystem, led by the EOS R6V camera and the RF 20-50 F4L IS USM Lens, Canon’s first-ever full-frame professional-grade L-series lens. Through #IndiaInMotion, the company seeks to create a unified platform for creators to capture and showcase stories rooted in India’s people, cultures, communities, and everyday experiences.
As cinematic storytelling continues to gain traction across categories such as weddings, travel, fashion, regional content, and digital-first formats, the campaign aims to celebrate India’s cultural diversity while supporting the country’s rapidly growing creator economy.
Over the next eight months, #IndiaInMotion will bring together creators through storytelling challenges, film submissions, digital showcases, and community-driven activations. The initiative has been designed as a platform for learning, visibility, and collaboration, offering creators access to Canon’s imaging ecosystem, industry interactions, and opportunities to showcase their work.
The movement will culminate with 12 shortlisted creators receiving the EOS R6V kit to produce original films, while the final winner will be given the opportunity to bring their passion project to life.
To further strengthen the initiative, Canon India has onboarded acclaimed filmmaker Shakun Batra as the face of #IndiaInMotion. Known for directing films such as Kapoor & Sons and Gehraiyaan, Batra brings a contemporary and emotionally immersive approach to storytelling. He will actively participate in creator conversations, mentorship initiatives, and collaborative engagements designed to nurture emerging talent.
Adding a distinctive creative identity to the campaign, Canon India has also partnered with music duo Maati Baani to create an original #IndiaInMotion soundtrack. The track will serve as the sonic identity of the movement and will feature across campaign films, creator-led content, and user-generated entries.
The initiative is structured around six thematic storytelling categories, referred to as ‘Motion Worlds’:
- Weddings: Emotions in Motion
- Travel: Geography in Motion
- Festivals: Culture in Motion
- Wildlife: Nature in Motion
- Fashion: Expression in Motion
- Food: Craft in Motion
Speaking on the launch of #IndiaInMotion, Vishesh Magoo, Assistant Director, Head, Imaging Communication Business Centre, Canon India, said, “India is witnessing a strong shift towards cinematic and video-first storytelling, with powerful stories emerging from every corner of the country across weddings, travel, food, fashion, culture, and regional narratives. At Canon India, we believe storytelling is becoming more cinematic, immersive, and creator-driven than ever before. With #IndiaInMotion, we aim to create a movement that nurtures emerging talent, encourages creative expression, and makes cinematic storytelling more accessible across India. Backed by the EOS R6V, the initiative reflects our commitment to empowering the next generation of creators shaping the future of visual storytelling in India.”
Commenting on his association with the initiative, filmmaker Shakun Batra said, “The language of filmmaking is changing rapidly, especially with a generation that has grown up documenting life constantly, through travel, relationships, culture and everyday moments. With #IndiaInMotion, Canon is creating a space where creators can explore that instinct more seriously, with access to tools and a larger ecosystem that supports their creative journey. I’m happy to be associated with an initiative that is investing in the future of visual storytelling in such an organic and thoughtful way.”
The campaign seeks to spotlight stories from across India—from lesser-known festivals in the Northeast and remote Himalayan landscapes to cinematic weddings and the vibrancy of everyday life. By focusing on authentic narratives and creator-led expression, Canon aims to democratise storytelling and provide emerging filmmakers with opportunities to tell uniquely Indian stories.
With #IndiaInMotion and the EOS R6V ecosystem, Canon India is reinforcing its commitment to supporting the country’s evolving creator landscape through future-ready technology, mentorship opportunities, and platforms that enable the next generation of cinematic storytellers.
