Mumbai: Scribbld, a Mumbai-headquartered independent creative and digital agency with a growing global presence, has secured the digital and social media marketing mandate for Foot Locker India.
As part of the mandate, Scribbld will spearhead Foot Locker India’s digital presence, creating social-first campaigns designed to amplify the brand’s growth story in the country. The account will be handled from Scribbld’s Mumbai office.
Foot Locker India, having launched its first store in New Delhi last year, operates under a long-term licensing agreement with Metro Brands for its offline footprint, while Nykaa Fashion manages its exclusive e-commerce presence, bringing Foot Locker’s global sneaker appeal seamlessly to Indian consumers through both in-store and digital channels.
Scribbld, founded in 2020 by Kajol Bheda, is a creative agency that has collaborated with leading global brands such as Amazon, Nykaa, and Flipkart. Known for its strategy-led approach and dynamic storytelling, the agency recently marked its international expansion with a new office in the UAE.
Speaking on the new account win, Kajol Bheda, Founder of Scribbld, said, “Partnering with Foot Locker India is a special milestone for our team. We’re eager to learn from this collaboration and contribute with campaigns that reflect both creativity and the brand’s strong connection with its audience.”
