Mumbai: Oshea Herbals, a trusted name in India’s herbal and nature-based personal care space, has announced the onboarding of acclaimed Bollywood actress Nushrratt Bharuccha as its new brand ambassador. The collaboration marks a significant step in the brand’s journey to inspire consumers to embrace beauty that is rooted in nature, backed by science, and reflective of everyday authenticity.
With a legacy of over a decade, Oshea Herbals has built a loyal customer base through its fusion of traditional herbal wisdom and modern dermatological expertise. The brand boasts a portfolio of more than 450 products across categories including skincare, haircare, bath & body, and professional treatments. The appointment of Nushrratt is aimed at enhancing brand resonance with younger, conscious consumers who prioritize natural and safe beauty alternatives.
A Shared Philosophy of Simplicity, Realness, and Natural Confidence
Commenting on the new association, Jeetendra Kumar Kundalia, CEO & Managing Director of Oshea Herbals, stated, “At Oshea Herbals, our philosophy has always been simple: beauty should feel honest, safe, and close to nature. Nushrratt reflects this idea beautifully. She is modern, relatable, and inspires confidence in being real which are qualities that mirror what Oshea Herbals stands for. With her joining our journey, we see an opportunity to spark a deeper connection with consumers who, like us, believe that natural beauty, when nurtured with care and responsibility, becomes truly timeless.”
Echoing the sentiment, Yash Kundalia, Co-Founder, Oshea Herbals, added, “At Oshea Herbals, we’ve always believed that true beauty is about authenticity and confidence. Nushrratt perfectly represents these values and brings a fresh, modern voice to our brand. Her energy and connect with the present generation will help us tell the Oshea story in a way that inspires more people to choose beauty that feels natural, safe, and real.”
Nushrratt Bharuccha: A Natural Fit
Known for her versatile roles and strong fan connect, Nushrratt Bharuccha brings a relatable charm to the brand’s evolving identity. Speaking about the partnership, the actress shared, “I’m thrilled to join the Oshea Herbals family. I’ve always admired how the brand formulates the power of nature into these wonderful products. What resonates with me most is their philosophy of keeping things simple and real, which makes this partnership feel so genuine. For me, it’s not just about skincare—it’s about embracing who you are, and Oshea reflects that beautifully.”
Multi-Platform Rollout Ahead
The association will come to life through integrated marketing campaigns across television, digital, print, and on-ground activations. Nushrratt will be seen leading Oshea’s brand storytelling in upcoming launches, emphasizing the brand’s promise of safe, effective, and naturally-inspired beauty solutions.
