Gurugram: SaveSage, an AI-driven platform for credit card and loyalty programs optimisation, has announced the appointment of Bhavesh Gupta as Senior Advisor and Anchor Investor. In this role, Bhavesh will advise the company on strategy, growth, product & technology, and user experience.
Bhavesh previously served as President & COO at Paytm, where he helped scale financial services and payments to a dominant market position. Earlier, he was the founding CEO of Clix Capital, a leading NBFC, and held senior leadership roles at IDFC First Bank and ICICI Bank across retail banking. His career spans more than 27 years in financial services.
His appointment comes at a crucial moment for India’s credit card ecosystem. The country has over 112 million credit cards across 75 million unique users, yet more than 50% of reward points go unredeemed each year due to low awareness or complicated redemption processes. SaveSage is addressing this gap through its AI-powered platform that enables users to seamlessly track, manage, and maximise their credit card rewards.
Bhavesh Gupta said, “The credit card and loyalty rewards space in India is at an inflection point. With increased rewards awareness, evolving customer preferences, and digital adoption, SaveSage is poised for exponential growth. The opportunity to help users derive maximum value from their credit cards and loyalty programs is massive, and I’m excited to partner with the team to shape this journey.”
Ashish Lath, Founder & CEO of SaveSage, said, “We are thrilled to have Bhavesh Sir guide us as we scale our efforts to empower users across India. His experience and strategic insights will help us deepen our impact and ensure that users are not just using their credit cards for expenses, but optimising them intelligently. With over 200,000 users already leveraging our platform, his guidance will enable us to hyperscale and bring even more value to our community.”
Launched in October 2024, the SaveSage app has already built a community of 200,000 users—ranging from students and professionals to UHNIs—and is on track to reach 1 million users by March 2026. With Bhavesh’s guidance, the company is doubling down on its mission to make every credit card in India work harder for its users.
