As India steps into the vibrant season of Navratri and Durga Puja, brands across categories are embracing the festive spirit with campaigns that go beyond traditional advertising. From celebrating cultural roots to reimagining modern connections, this year’s initiatives blend emotion, innovation, and community spirit. Whether it’s food, fashion, insurance, FMCG, or tech-driven creativity, each campaign adds its own flavor to the country’s biggest celebrations. Here’s a look at some of the standout Navratri & Durga Puja campaigns of 2025:
SBI General Insurance
SBI General Insurance is celebrating the spirit of Shakti this Navratri with a special AI-powered digital film that brings timeless legends to life in a modern, captivating way. The film highlights the Goddess as a symbol of strength, protection, and the triumph of good over evil. Through striking visuals and compelling narration, the video highlights divine moments of Navratri — from Lord Ram seeking Goddess Durga’s blessings before his battle with Ravana to Durga’s victory over Mahishasura. Each story showcases the many facets of the Goddess as nurturer, protector, and warrior, inspiring audiences to embrace courage and resilience in their own lives.
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Budweiser India
Budweiser India is launching its first-ever festive campaign, ‘Made for Celebrations’. The campaign puts Budweiser at the center of modern festivities, where young Indians balance time with family while reconnecting with friends, turning every reunion into a moment worth celebrang. Rolling out across September and October, the campaign spans digital films, OOH, trade activations, and creator collaborations.
Safed Detergent
Safed Detergent has unveiled its new festive campaign, celebrating the essence of motherhood and her joy of sharing during festivals. Built around the thought, “Kuch daag hatate hai, kuch bhed mitate hai. Iss tyohar chalo milkar khushiyan phelate hai,” the film captures Safed’s resonance with the righteous, pure, caring, and compassionate mother.
Mother Dairy
Mother Dairy Fruit & Vegetable Pvt. Ltd. (Delhi), India’s leading milk & milk products major and a wholly owned subsidiary of National Dairy Development Board (NDDB), has unveiled a new vernacular campaign for its much-loved Mishti Doi. Titled ‘Doi Chai Go, Doi Chai’, the newly introduced campaign features renowned actor Abir Chatterjee and has been developed for its consumers across Kolkata and West Bengal. Timed with the auspicious festivities of Durga Puja, the month-long campaign will celebrate the cultural essence of the state while reaffirming Mishti Doi as a cherished delight across households.
Global Knowledge Campus
This Durga Pujo, Global Knowledge Campus unveiled its #PujoWithCreativity campaign, blending innovation, cultural pride, and festive togetherness. The initiative celebrates the season’s spirit by inspiring creativity across generations and communities.The campaign was sparked by the imagination of a five-year-old who sculpted his own clay version of Goddess Durga and Her Divine Family. Recognizing this unique expression, the institution showcased the artwork in a vibrant design on its social media platform —reinforcing its commitment to nurturing creativity at every age.
Tata Tea Chakra Gold
Tata Tea Chakra Gold, one of South India’s most cherished and trusted tea brands, is bringing the spirit of Dasara to life in Karnataka with a first-of-its-kind festive consumer activation. The initiative seamlessly blends cultural on-ground experiences, digital innovation, and specially curated festive packs to create an immersive celebration for tea lovers.
This year, the brand’s Dasara festivities feature a striking 20-foot installation near the iconic Mysuru Exhibition Grounds, right at the heart of the city. Visitors are invited to engage with an interactive drum, which, when played, triggers a dazzling display of LED lights across the installation—illuminating the festive procession, the drummer, and a steaming cup of Tata Tea Chakra Gold. As the cup lights up, participants are rewarded with a coupon for a complimentary tea, making the experience both memorable and delightful.
Xiaomi India
Xiaomi India has rolled out its special Amar Pujo festive campaign in West Bengal, blending exclusive offers, influencer-led narratives, and community-driven celebrations around Durga Puja. The campaign kicked off with popular Tollywood actress Darshana Banik, who visited the South City Mall Mi Store to experience Xiaomi’s festive sale. In a lighthearted video, she portrayed the struggles of using outdated devices before discovering the irresistible Amar Pujo offers on Xiaomi products.
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Polycab India
As India lights up with the colours, sounds, and spirit of its festive season, Polycab India Limited, one of the country’s leading electrical solutions brands, is illuminating celebrations with thoughtful, people-first installations that honour tradition while enhancing safety and comfort. From the rhythmic Garba nights of Gujarat to the grandeur of Durga Puja in West Bengal and the royal splendour of Dasara in Mysuru, Polycab is bringing its brand promise — “India’s Safe & Happy Connection” — to life through immersive, community-centric activation.
Instamart
Kolkata’s Singhi Pandal is making waves this Durga Pujo, thanks to Instamart’s quirky InstaUllulympics. Participants compete to deliver the longest “ullu-ullu” cheers, unlocking Pujo essentials—from sweets and beauty products to sarees and premium brass and silver items. The longer they chant, the higher they climb through five exciting levels, turning a beloved tradition into a lively, interactive shopping experience.
Anmol Industries
Anmol Industries, one of India’s leading biscuit manufacturers,has launched a captivating festive video campaign titled ‘Shubho Sharodiya’ ahead of Navratri. The campaign brings to life the essence of Durga Puja, the most celebrated festival in West Bengal, by recreating the vibrant sights, sounds, and emotions that define the season.
Kurkure®
For every Kolkatan, Durga Pujo is more than a festival – it is the city coming alive in colour, creativity, and community. This year, Kurkure®, PepsiCo India’s iconic homegrown snack brand, is bringing its signature chatpata flavour to the celebrations with a spectacular cultural takeover at the iconic Brindamon Matri Mandir pandal. In true Kurkure® style, the brand is reimagining nostalgia with a street takeover, from a vibrant tram makeover to a quirky yellow taxi and striking rooftop alponas. At the centre of the festivities is the Kurkure® Tram, a vibrant recreation of one of Kolkata’s most iconic symbols. Decked up with festive lights, dhaak-inspired visuals, and even a karaoke adda corner, the tram offers pandal-hoppers a space to celebrate, connect and create memories together.
Zuno General Insurance
This festive season, Zuno General Insurance, a new-age digital insurer committed to making insurance easy, friendly and transparent, is breaking away from
old patterns with a refreshing innovate campaign — “Circles Are for Garba, Not Insurance.” Zuno GI has launched this campaign to bring alive Zuno’s promise
of keeping insurance simple and stress-free cutting out endless loops of OTPs, paperwork and formalities.
‘Wishful’ by Aditya Birla Fashion and Retail Ltd
Wishful, the premium celebration wear brand from Aditya Birla Fashion and Retail Ltd. (ABFRL), has been launched with a grand cinematic campaign to mark the beginning of the festive season. True to the brand’s essence, the surreal campaign captivates with stunning visuals and an ethereal charm. Crafted for the modern Indian woman, Wishful introduces reimagined aesthetics through a distinct design language, offering ensembles that reflect sophisticated luxury for every celebration.
Tata Tea Gold
Tata Tea Gold, together with its creative partner Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, has unveiled its latest Durga Puja campaign, #BanglarShilpiShojjitoPujo, a vibrant homage to West Bengal’s unparalleled artistic heritage. At the heart of the campaign are ten limited-edition festive tea packs, crafted in collaboration with acclaimed artists from West Bengal. These artists have brought their vision of Puja celebrations to life on packs using various art styles like acrylic paintings, oil paintings, dry pastels, watercolors and digital art.
redBus
redBus, the world’s largest online bus ticketing platform, has rolled out its Dussehra ad campaign, “Taking India Home Sale”, celebrating the joy of homecoming with discounts across bus, rail, and hotels. Running from 22nd September to 5th October, the campaign features fully AI-generated video ads and offers designed to make festive travel more affordable and accessible. redBus will also run a follow up leg to the campaign in October, for Diwali.
redBus
redRail
FURR by PeeSafe
FURR, Pee Safe’s high-end personal grooming brand, has announced the release of its festive season DVC campaign “#Get Ready with FURR” that promotes instant self-care and confidence. The campaign spotlights FURR’s growing product portfolio that is meant to provide fast, effective results without compromising skin safety or comfort. The broader range also highlights how these items can be delivered in an instant via fast commerce platforms, helping customers to become festive-ready in minutes, even amidst the excitement and last-minute chaos of festivities.
Social Panga and AMD
AMD and Social Panga have launched a heartfelt Durga Puja film which brings AI and Humans together to Celebrate Pujo. Set in a Kolkata idol-making workshop, the campaign portrays a heartfelt bond between an idol maker and a young creator, highlighting how human imagination and AI innovation complement each other.
