Mumbai: Steve Madden, the globally recognized leader in footwear and accessories, has announced the appointment of Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India. The partnership marks a key milestone in the brand’s India strategy, reinforcing its commitment to the market and aligning its bold, expressive design philosophy with a rising cultural icon.
The collaboration between Steve Madden and Kapoor is built on a shared ethos of self-expression and confident style. Known for her effortlessly modern and relatable fashion sense, Kapoor’s aesthetic mirrors the brand’s core mission — to create statement-making pieces that feel both aspirational and wearable.
As part of this association, Shanaya Kapoor will headline the brand’s Autumn Winter 2025 and Spring Summer 2026 campaigns, serving as the face of key collections across platforms. Her authentic connection with young Indian consumers makes her a fitting ambassador for a brand that celebrates individuality and self-assured style.
Shanaya Kapoor expressed her enthusiasm about the partnership, stating, “Steve Madden has always been a go-to brand for me – it’s where I find pieces that are both fashion-forward and incredibly versatile. I am honored to be their first brand ambassador in India and excited to showcase the unique energy and quality of their footwear and handbags.”
The announcement coincides with the launch of Steve Madden’s new global campaign, ‘Step Into Your Story’, a bold celebration of individuality, rebellion, and unapologetic self-expression. Positioned as more than fashion, the brand’s iconic shoes and handbags are presented as symbols of confidence, authenticity, and identity.
With Kapoor as its brand ambassador, Steve Madden, in partnership with Reliance Brands, aims to expand its retail and digital footprint in India, deepening its connection with the country’s growing community of style-conscious consumers who see fashion as an extension of self-expression and individuality.
