Mumbai: In a landmark collaboration that bridges India’s broadcasting legacy with the future of digital entertainment, CloudTV, India’s first homegrown Smart TV Operating System, has partnered with Prasar Bharati’s OTT platform – WAVES. The partnership aims to make India’s vast public service digital content easily accessible on connected TVs, reaching millions of households across the country.
Through this collaboration, CloudTV’s 12+ million users across several popular Smart TV brands will now have access to WAVES OTT’s extensive and diverse library, featuring content in over 20 languages across multiple genres. The catalogue seamlessly combines Doordarshan and Akashvani’s timeless archives with contemporary entertainment, news, music, cultural programs, and live events—ensuring India’s stories, both past and present, are available to every viewer, anytime and anywhere.
Abhijeet Rajpurohit, COO & Co-Founder, CloudTV, said, “Our partnership with Prasar Bharati’s WAVES OTT represents a milestone in making India’s cultural and creative richness universally accessible. CloudTV is proud to power this digital bridge connecting nostalgia with innovation, heritage with technology, and the wisdom of the past with the imagination of the future. Together, we are reshaping how India watches, listens, and experiences its own story.”
Gaurav Dwivedi, CEO, Prasar Bharati, added, “WAVES is a manifestation of India’s self-reliant digital vision, a public service OTT platform that brings together Doordarshan, Akashvani, and India’s vast creative ecosystem in one digital space. This partnership with CloudTV ensures that our content reaches audiences across Smart TVs nationwide, allowing more citizens to engage with India’s culture, knowledge, and entertainment seamlessly.”
Developed by CloudWalker Streaming Technologies, CloudTV is India’s first certified Smart TV Operating System, empowering millions of users across leading television brands. With a growing network of content partners and its connected-TV advertising platform CloudTV Ads, it continues to redefine the Smart TV experience by making high-quality digital content accessible and affordable for all.
WAVES OTT, India’s Public Service Digital Platform, serves as a one-stop destination for video, audio, live TV, radio, magazines, podcasts, and cultural content. Celebrating India’s linguistic and cultural diversity, the platform features programming in over 20 languages—spanning national events, archival documentaries, regional films, and digital originals. Alongside its nostalgic archives, WAVES also offers contemporary shows, lifestyle features, youth-oriented programming, and exclusive premieres—blending the timeless with the trending.
Now featured prominently on CloudTV OS–powered Smart TVs from brands including Lloyd, Intex, Micromax, Croma, Sansui, Hyundai, and T-Series, WAVES brings India’s stories, sounds, and spirit straight to every living room—bridging tradition with technology and heritage with modernity.
Viewers can simply look for the WAVES logo on their CloudTV OS–powered Smart TVs to explore a world of unlimited content—a celebration of India’s rich cultural heritage and digital innovation.
