Mumbai: Google Cloud has announced a groundbreaking collaboration with Secret Mountain, the metahuman digital avatar band conceptualized by Oscar and Grammy-winning composer A.R. Rahman, to pioneer the next generation of entertainment through AI-driven innovation.
The partnership will combine Google Cloud’s advanced AI models and robust infrastructure with Rahman’s creative vision, delivering a first-of-its-kind immersive experience that blurs the lines between technology, artistry, and culture.
Secret Mountain is a trailblazing project that merges AI-powered synthetic avatars with genre-defying music and storytelling. Featuring six diverse digital personas — including Cara (an Irish singer-songwriter), Zen Tam (a Tamil rapper), and Blessing (an African percussionist and vocalist) — the project celebrates global cultural diversity while pushing the boundaries of music and visual artistry.
The initiative aims to build a worldwide music movement rooted in collaboration, community engagement, and innovation. Its sophisticated tech framework enables hyper-realistic avatars capable of humanlike movement, expression, and interaction in real time.
Google Cloud’s infrastructure, along with AI models such as Veo 3, Imagen, and Gemini Flash 2.5 Image (Nano Banana), will power lifelike visuals and dynamic creative assets. Meanwhile, Gemini 2.5 Pro will serve as the “conversational brain” of the avatars, enabling real-time, multimodal engagement with fans at a global scale.
“Secret Mountain is about reimagining how music, storytelling, and technology come together to create new experiences for audiences all over the world. Behind each character is a team of producers, singers, creators, dancers, choreographers, actors, and mentors, in a celebration of passionate human talent, at its core, each dedicated to their art. It is exciting and empowering to have a tech giant like Google as our partner, with the full power of their world-class AI and creative technologies behind us. AI is a catalyst for innovation, enabling artists to create, experiment, and perform in ways that were once impossible. Together, we are building a bold new world of entertainment where human artistry and AI technology stand side by side to inspire audiences everywhere,” said A.R. Rahman, founder and creative force behind Secret Mountain.
Thomas Kurian, CEO, Google Cloud, added, “India is showing how to fuse world-class artistry with production-ready AI, and this collaboration with A.R. Rahman is setting a new bar for the industry. By building on Google Cloud’s infrastructure and advanced AI models, Secret Mountain is not only delivering an awe-inspiring interactive digital experience, but also ensuring that security, scalability, and governance are built-in.”
