Mumbai: Hindustan Unilever’s iconic coffee brand BRU has launched an innovative digital activation, “Bru-Minder”, powered by Google Gemini, that reimagines the magic of coffee dates through artificial intelligence. The campaign beautifully blends heartfelt emotion with cutting-edge AI creativity to celebrate love, connection, and coffee.
At its core, Bru-Minder is a simple yet powerful concept — “It’s your reminder to your loved one for that dream coffee date.” By uploading photos of themselves and their loved ones — whether partners, friends, or family — users can instantly generate personalized images of their dream coffee moments. From romantic Parisian cafés to anime-inspired settings, or even ultra-realistic digital backdrops, the Gemini app transforms imagination into a visual keepsake ready to share.
“Bru has always been the aroma of taste, romance and connection — a symbol of shared moments and heartfelt conversations. Continuing this legacy, our Bru Gold Freeze Dried Coffee range is crafted to delight the senses, one granule at a time, through cutting-edge freeze-dried technology. Now, with Bru-Minder, we’re bringing that same richness and warmth into the digital realm through Google Gemini. Bru-Minder empowers consumers to create the coffee dates they’ve always imagined — a beautiful fusion of emotion and creativity, enabled by technology. It’s a Bold step forward that stays true to Bru Gold’s spirit: timeless, indulgent, and deeply personal,” said Rajneet Kohli, Executive Director, Foods, HUL.
The campaign builds on a powerful consumer insight — that coffee moments are less about the drink and more about the people who share it. In a fast-paced world where routine and distance often come between loved ones, Bru-Minder uses AI to rekindle those connections, reminding people to pause, reconnect, and recreate their perfect coffee dates.
With Bru-Minder, BRU celebrates coffee not just as a beverage, but as a bridge between connection, creativity, and technology — a digital invitation to brew love, one coffee at a time.
