New Delhi: Tasva, the contemporary Indian menswear brand by Aditya Birla Fashion & Retail Ltd. in collaboration with designer Tarun Tahiliani, has unveiled its new brand vision with cricket icon Shubman Gill as its ambassador. The collaboration marks Gill’s first association with a wedding wear brand and represents Tasva’s mission to redefine weddings as intimate, personal celebrations of love and equality rather than ceremonies bound by convention.
For generations, weddings in India have reflected societal norms and family expectations. Today, however, couples are crafting their own stories—rooted in individuality, authenticity, and shared values. Tasva mirrors this evolution, blending premium design, cultural craftsmanship, and modern sensibility to create clothing that speaks to the spirit of today’s generation.
The new campaign featuring Shubman Gill captures this philosophy, portraying weddings not as performances but as heartfelt, meaningful experiences filled with joy, care, and personal expression. Representing the new-age Indian groom, Gill embodies Tasva’s vision of modernity anchored in heritage—a confident reflection of individuality and partnership.
Sharing his thoughts on the association, Shubman Gill said, “My association with Tasva is special. Just like on the field, every innings is about balance, confidence, and expression, I believe weddings are no different. Tasva’s message of celebrating love with individuality and ease, while still respecting tradition, stood out for me. I’m excited to be part of this journey where modern grooms can play one of their most memorable innings in life with grace and confidence.”
Tarun Tahiliani, co-founder and designer, added, “At Tasva, we believe weddings are among the most intimate of celebrations—where individuality and heritage come together seamlessly. Shubman Gill represents the confident and progressive India we design for. With him, we continue Tasva’s vision of celebrating love and equality through impeccable design.”
Ashish Mukul, Brand Head, Tasva, said, “Tasva has always stood for more than just clothing—it stands for a progressive idea. Weddings are no longer about rituals alone, but about the couple at the heart of them, with families as joyful partners. With Shubman Gill as our ambassador, we look forward to strengthening this vision for a new generation of couples.”
