Mumbai: Marking a major milestone in its six-decade journey, PepsiCo has unveiled a refreshed corporate brand identity that reflects its transformation into a modern, forward-thinking global powerhouse of food and beverage brands. The rebrand — the company’s first in nearly 25 years — underscores its evolution from its Pepsi roots into a family of over 500 brands, spanning snacks, nutrition, hydration, and more.
Founded through the 1965 merger of Pepsi-Cola and Frito-Lay, PepsiCo today employs over 300,000 people worldwide and reaches consumers in more than 200 countries. From Gatorade and Quaker to Tostitos, Siete and poppi, the company’s diverse portfolio continues to expand beyond its flagship beverage business.
The new brand identity, centered around the tagline “Food. Drinks. Smiles.”, features a modern logo with a stylized “P” — a nod to PepsiCo’s heritage, surrounded by shapes symbolizing the company’s core values of consumer centricity, sustainability, and great taste. The color palette draws inspiration from natural elements — the soil, ingredients, and vibrancy of everyday life — while the new lowercase typeface conveys approachability and warmth.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said Ramon Laguarta, Chairman and CEO, PepsiCo.
According to the company, the redesign also represents a strategic opportunity to enhance brand recognition across its vast portfolio — as only 21% of consumers can currently name a PepsiCo brand beyond Pepsi.
“By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods.
The rebrand ties closely to pep+ (PepsiCo Positive) — the company’s long-term transformation strategy focused on sustainability, resilience, and purpose-driven growth. It will roll out gradually across digital platforms, packaging, signage, and workplaces worldwide, beginning with the redesign of PepsiCo.com and its official social channels on LinkedIn, Instagram, YouTube, and TikTok.
As PepsiCo puts it, the refreshed identity is “an expression of what we’re building together” — a company deeply connected to its consumers and guided by a shared purpose: creating more smiles with every sip and every bite.
