Mumbai: WPP Media has been appointed to drive the integrated media strategy for Orient Electric Limited, covering planning and buying across both offline and digital channels.
The partnership aims to fuse creative media thinking with data-led performance, strengthening Orient Electric’s reach, enhancing brand storytelling, and accelerating growth across its diverse portfolio of fans, lighting, home appliances, switches, switchgear, and wires. Orient Electric Limited (OEL), part of the USD 3 billion CKA Birla Group, is a trusted consumer electrical products brand in India.
WPP Media will lead the full-funnel strategy and execution, creating connected consumer journeys that bridge brand discovery with purchase goals. By uniting creativity, data intelligence, and platform expertise, the agency seeks to craft media experiences that turn awareness into action and engagement into measurable growth.
Commenting on the partnership, Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric Limited, said, “Our focus is on amplifying Orient Electric’s growth through media strategies that merge creative storytelling with data-led performance. Our collaboration with WPP Media is about creating a connected media ecosystem that links innovation to customer experience. The work ahead is about turning every interaction into a meaningful experience, strengthening brand affinity while unlocking scalable impact across markets.”
Navin Khemka, President, Client Solutions, WPP Media South Asia, added, “Creativity reaches its fullest potential when seamlessly integrated with performance strategy. Through this partnership, we will bring together media and storytelling to reimagine how Orient Electric engages consumers across their daily lives. By combining integrated strategy with data-led precision and creative insight, our focus is on unlocking growth, driving relevance, and building long-term brand value and business growth in the dynamic and competitive marketplace.”
This collaboration underscores how WPP Media is enabling forward-looking brands in the electronics and smart-living sector to move beyond traditional media boundaries, building visibility, driving commerce, and fostering stronger customer connections in an increasingly connected world.
