Chennai: YP Digest India Pvt. Ltd., the publisher behind Your Platform, India’s first intrain travel and lifestyle magazine, has announced its strategic foray into digital out-of-home (DOOH) advertising with the launch of a new vertical, YP Outdoors.
As the first milestone of this expansion, YP Outdoors has secured a 5,000 sq. ft. DOOH installation at the Chennai Suburban Terminal and Dr. MGR Central Railway Station’s East Exit, one of the city’s busiest transit hubs. The move signals the company’s evolution from a successful print-led commuter platform into a multi-format media network.
Founded in 2022, YP Digest India Pvt. Ltd. has rapidly scaled Your Platform from distribution across just four trains to a nationwide footprint spanning Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and Mumbai. The publication currently reaches over 11.80 lakh commuters every month, establishing a strong foundation for the company’s expansion into high-impact digital media.
The newly launched DOOH network is strategically positioned to leverage the heavy commuter traffic along key rail corridors, which collectively record a daily footfall exceeding 7 lakh and a monthly footfall of over 2.10 crore. The initiative is being led by founders V. Praveen Kumar, Shankar M. Shiv, and Karthik PS, in response to growing advertiser demand for dynamic, measurable, and context-driven advertising in public transit environments.
YP Outdoors is designed to deliver value to both brands and commuters. Advertisers will gain access to continuous visibility supported by real-time analytics, while passengers will benefit from infotainment offerings such as train updates, breaking news, weather alerts, and public announcements.
The launch at Chennai’s MGR Central Station marks the beginning of YP Outdoors’ growth roadmap. The company has outlined plans to expand its DOOH footprint across major railway stations nationwide, strengthening its position in India’s rapidly evolving transit media and outdoor advertising ecosystem.
